The development of the program of voluntary blood donation promotion in students population of the University of Belgrade

Background/Aim. Given that in each country students represent the most progressive population group, as of 2001, the Blood Transfusion Institute of Serbia (BTIS) has been carrying the program of voluntary blood donation promotion and education of volunteers at the University of Belgrade (UB...

Full description

Saved in:
Bibliographic Details
Main Authors: Jovanović-Srzentić Snežana, Rodić Ivana, Knežević Mirjana
Format: Article
Language:English
Published: Ministry of Defence of the Republic of Serbia, University of Defence, Belgrade 2015-01-01
Series:Vojnosanitetski Pregled
Subjects:
Online Access:http://www.doiserbia.nb.rs/img/doi/0042-8450/2015/0042-84501506489J.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1849696174861189120
author Jovanović-Srzentić Snežana
Rodić Ivana
Knežević Mirjana
author_facet Jovanović-Srzentić Snežana
Rodić Ivana
Knežević Mirjana
author_sort Jovanović-Srzentić Snežana
collection DOAJ
description Background/Aim. Given that in each country students represent the most progressive population group, as of 2001, the Blood Transfusion Institute of Serbia (BTIS) has been carrying the program of voluntary blood donation promotion and education of volunteers at the University of Belgrade (UB). In 2011, the BTIS intensified all activities at the UB. The aim of this study was to present activities performed from 2001 at the Blood Donors` Motivation Department (DMD) of the BTIS related with increasing the level of awareness on voluntary blood donation in the Belgrade students` population, enhancing their motivation to become voluntary blood donors (VBDs), increasing the number of blood donations at faculties of the UB, and increasing the number of blood donations in the UB students population compared with the total number of blood units collected by BTIS in Belgrade, with the emphasis on the year 2013. Methods. Initially, the applied methodology was based on encouraging students to donate blood through discussions and preparatory lectures, followed by organized blood drives. Appropriate selection of volunteers at each faculty was crucial. Besides their recognisable identity, they had to have remarkable communication skills and ability to positivly affect persons in their environment. The applied principle was based on retention of volunteers all through the final academic year, with the inclusion of new volunteers each year and 1,000 preparatory lectures on the annual basis. The activities were realized using two Facebook profiles, SMS messages and continuous notification of the public through the media. Results. There was an increase in the average number of students in blood drives at the faculties from 2011, when the average number of the students per blood drive was 39, followed by 43 in 2012 and 46 in 2013. The number of students who donated blood in 2013 increased by 21.3% compared with 2012 data. Conclusion. The applied concept highly contributed to generation and retention of future VBDs willing to regularly donate blood in the coming years, with a minimum risk of transmission of transfusion transmissible diseases markers.
format Article
id doaj-art-cc5c07d5c2d9457085f892e2d2acc919
institution DOAJ
issn 0042-8450
language English
publishDate 2015-01-01
publisher Ministry of Defence of the Republic of Serbia, University of Defence, Belgrade
record_format Article
series Vojnosanitetski Pregled
spelling doaj-art-cc5c07d5c2d9457085f892e2d2acc9192025-08-20T03:19:32ZengMinistry of Defence of the Republic of Serbia, University of Defence, BelgradeVojnosanitetski Pregled0042-84502015-01-0172648949410.2298/VSP1506489J0042-84501506489JThe development of the program of voluntary blood donation promotion in students population of the University of BelgradeJovanović-Srzentić Snežana0Rodić Ivana1Knežević Mirjana2Blood Transfusion Institute of Serbia, BelgradeBlood Transfusion Institute of Serbia, BelgradeBlood Transfusion Institute of Serbia, BelgradeBackground/Aim. Given that in each country students represent the most progressive population group, as of 2001, the Blood Transfusion Institute of Serbia (BTIS) has been carrying the program of voluntary blood donation promotion and education of volunteers at the University of Belgrade (UB). In 2011, the BTIS intensified all activities at the UB. The aim of this study was to present activities performed from 2001 at the Blood Donors` Motivation Department (DMD) of the BTIS related with increasing the level of awareness on voluntary blood donation in the Belgrade students` population, enhancing their motivation to become voluntary blood donors (VBDs), increasing the number of blood donations at faculties of the UB, and increasing the number of blood donations in the UB students population compared with the total number of blood units collected by BTIS in Belgrade, with the emphasis on the year 2013. Methods. Initially, the applied methodology was based on encouraging students to donate blood through discussions and preparatory lectures, followed by organized blood drives. Appropriate selection of volunteers at each faculty was crucial. Besides their recognisable identity, they had to have remarkable communication skills and ability to positivly affect persons in their environment. The applied principle was based on retention of volunteers all through the final academic year, with the inclusion of new volunteers each year and 1,000 preparatory lectures on the annual basis. The activities were realized using two Facebook profiles, SMS messages and continuous notification of the public through the media. Results. There was an increase in the average number of students in blood drives at the faculties from 2011, when the average number of the students per blood drive was 39, followed by 43 in 2012 and 46 in 2013. The number of students who donated blood in 2013 increased by 21.3% compared with 2012 data. Conclusion. The applied concept highly contributed to generation and retention of future VBDs willing to regularly donate blood in the coming years, with a minimum risk of transmission of transfusion transmissible diseases markers.http://www.doiserbia.nb.rs/img/doi/0042-8450/2015/0042-84501506489J.pdfblood donorsstudentsaltruismmotivation
spellingShingle Jovanović-Srzentić Snežana
Rodić Ivana
Knežević Mirjana
The development of the program of voluntary blood donation promotion in students population of the University of Belgrade
Vojnosanitetski Pregled
blood donors
students
altruism
motivation
title The development of the program of voluntary blood donation promotion in students population of the University of Belgrade
title_full The development of the program of voluntary blood donation promotion in students population of the University of Belgrade
title_fullStr The development of the program of voluntary blood donation promotion in students population of the University of Belgrade
title_full_unstemmed The development of the program of voluntary blood donation promotion in students population of the University of Belgrade
title_short The development of the program of voluntary blood donation promotion in students population of the University of Belgrade
title_sort development of the program of voluntary blood donation promotion in students population of the university of belgrade
topic blood donors
students
altruism
motivation
url http://www.doiserbia.nb.rs/img/doi/0042-8450/2015/0042-84501506489J.pdf
work_keys_str_mv AT jovanovicsrzenticsnezana thedevelopmentoftheprogramofvoluntaryblooddonationpromotioninstudentspopulationoftheuniversityofbelgrade
AT rodicivana thedevelopmentoftheprogramofvoluntaryblooddonationpromotioninstudentspopulationoftheuniversityofbelgrade
AT knezevicmirjana thedevelopmentoftheprogramofvoluntaryblooddonationpromotioninstudentspopulationoftheuniversityofbelgrade
AT jovanovicsrzenticsnezana developmentoftheprogramofvoluntaryblooddonationpromotioninstudentspopulationoftheuniversityofbelgrade
AT rodicivana developmentoftheprogramofvoluntaryblooddonationpromotioninstudentspopulationoftheuniversityofbelgrade
AT knezevicmirjana developmentoftheprogramofvoluntaryblooddonationpromotioninstudentspopulationoftheuniversityofbelgrade