Sustainable investing among young generations: balancing ideals and financial realities
Abstract This study examines the attitudes and behaviors of young investors toward sustainable finance, focusing on the gap between awareness and actionable investment choices. Utilizing a mixed-methods approach, the research combines survey data capturing young investors' attitudes and financi...
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| Format: | Article |
| Language: | English |
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Springer
2025-04-01
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| Series: | Discover Sustainability |
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| Online Access: | https://doi.org/10.1007/s43621-025-01053-8 |
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| author | Laura Gómez Sánchez Sandra Tobon |
| author_facet | Laura Gómez Sánchez Sandra Tobon |
| author_sort | Laura Gómez Sánchez |
| collection | DOAJ |
| description | Abstract This study examines the attitudes and behaviors of young investors toward sustainable finance, focusing on the gap between awareness and actionable investment choices. Utilizing a mixed-methods approach, the research combines survey data capturing young investors' attitudes and financial portfolio analyses from a European institution to explore behavioral patterns and preferences in sustainable finance. The findings reveal a significant discrepancy: while environmental awareness and knowledge of sustainable finance are high, these factors do not necessarily translate into sustainable investment preferences. Key barriers include risk aversion, perceived high costs, and limited availability of attractive ESG investment options. The study highlights the need for targeted educational programs and policy interventions to bridge the gap between ideals and actions. Limitations include a small sample size and reliance on self-reported data, which future research should address. These findings contribute to the growing literature on sustainable investing and offer actionable insights for financial institutions and policymakers. |
| format | Article |
| id | doaj-art-cc4e776af7cc4e95928db0309a6910b2 |
| institution | DOAJ |
| issn | 2662-9984 |
| language | English |
| publishDate | 2025-04-01 |
| publisher | Springer |
| record_format | Article |
| series | Discover Sustainability |
| spelling | doaj-art-cc4e776af7cc4e95928db0309a6910b22025-08-20T03:09:12ZengSpringerDiscover Sustainability2662-99842025-04-016111410.1007/s43621-025-01053-8Sustainable investing among young generations: balancing ideals and financial realitiesLaura Gómez Sánchez0Sandra Tobon1Autonomous University of MadridAutonomous University of MadridAbstract This study examines the attitudes and behaviors of young investors toward sustainable finance, focusing on the gap between awareness and actionable investment choices. Utilizing a mixed-methods approach, the research combines survey data capturing young investors' attitudes and financial portfolio analyses from a European institution to explore behavioral patterns and preferences in sustainable finance. The findings reveal a significant discrepancy: while environmental awareness and knowledge of sustainable finance are high, these factors do not necessarily translate into sustainable investment preferences. Key barriers include risk aversion, perceived high costs, and limited availability of attractive ESG investment options. The study highlights the need for targeted educational programs and policy interventions to bridge the gap between ideals and actions. Limitations include a small sample size and reliance on self-reported data, which future research should address. These findings contribute to the growing literature on sustainable investing and offer actionable insights for financial institutions and policymakers.https://doi.org/10.1007/s43621-025-01053-8Sustainable investingYoung investorsSustainable financeRegulatory frameworks |
| spellingShingle | Laura Gómez Sánchez Sandra Tobon Sustainable investing among young generations: balancing ideals and financial realities Discover Sustainability Sustainable investing Young investors Sustainable finance Regulatory frameworks |
| title | Sustainable investing among young generations: balancing ideals and financial realities |
| title_full | Sustainable investing among young generations: balancing ideals and financial realities |
| title_fullStr | Sustainable investing among young generations: balancing ideals and financial realities |
| title_full_unstemmed | Sustainable investing among young generations: balancing ideals and financial realities |
| title_short | Sustainable investing among young generations: balancing ideals and financial realities |
| title_sort | sustainable investing among young generations balancing ideals and financial realities |
| topic | Sustainable investing Young investors Sustainable finance Regulatory frameworks |
| url | https://doi.org/10.1007/s43621-025-01053-8 |
| work_keys_str_mv | AT lauragomezsanchez sustainableinvestingamongyounggenerationsbalancingidealsandfinancialrealities AT sandratobon sustainableinvestingamongyounggenerationsbalancingidealsandfinancialrealities |