Communautés en ligne et mesure de l’opinion
This article looks at a certain method of conducting online surveys based on the principle of internet users, which is referred to as . Large numbers of potential customers of a given product or service are gathered together in a closed forum and to more or less freely talk about their practices. Th...
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| Format: | Article |
| Language: | fra |
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Université Laval
2016-01-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/5889 |
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| _version_ | 1841553234929385472 |
|---|---|
| author | Romain Badouard |
| author_facet | Romain Badouard |
| author_sort | Romain Badouard |
| collection | DOAJ |
| description | This article looks at a certain method of conducting online surveys based on the principle of internet users, which is referred to as . Large numbers of potential customers of a given product or service are gathered together in a closed forum and to more or less freely talk about their practices. Through a field study, the author offers a new perspective on the relationships between Web professionals, their representations of the audiences they mobilize, and the effective practices of internet users. |
| format | Article |
| id | doaj-art-cc4d086085424f6582ac0ea6e459ab0d |
| institution | Kabale University |
| issn | 1189-3788 1920-7344 |
| language | fra |
| publishDate | 2016-01-01 |
| publisher | Université Laval |
| record_format | Article |
| series | Communication |
| spelling | doaj-art-cc4d086085424f6582ac0ea6e459ab0d2025-01-09T11:26:57ZfraUniversité LavalCommunication1189-37881920-73442016-01-0133210.4000/communication.5889Communautés en ligne et mesure de l’opinionRomain BadouardThis article looks at a certain method of conducting online surveys based on the principle of internet users, which is referred to as . Large numbers of potential customers of a given product or service are gathered together in a closed forum and to more or less freely talk about their practices. Through a field study, the author offers a new perspective on the relationships between Web professionals, their representations of the audiences they mobilize, and the effective practices of internet users.https://journals.openedition.org/communication/5889deliberative marketinge-opinione-professionalclientspractices |
| spellingShingle | Romain Badouard Communautés en ligne et mesure de l’opinion Communication deliberative marketing e-opinion e-professional clients practices |
| title | Communautés en ligne et mesure de l’opinion |
| title_full | Communautés en ligne et mesure de l’opinion |
| title_fullStr | Communautés en ligne et mesure de l’opinion |
| title_full_unstemmed | Communautés en ligne et mesure de l’opinion |
| title_short | Communautés en ligne et mesure de l’opinion |
| title_sort | communautes en ligne et mesure de l opinion |
| topic | deliberative marketing e-opinion e-professional clients practices |
| url | https://journals.openedition.org/communication/5889 |
| work_keys_str_mv | AT romainbadouard communautesenligneetmesuredelopinion |