Communautés en ligne et mesure de l’opinion
This article looks at a certain method of conducting online surveys based on the principle of internet users, which is referred to as . Large numbers of potential customers of a given product or service are gathered together in a closed forum and to more or less freely talk about their practices. Th...
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| Main Author: | |
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| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2016-01-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/5889 |
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| Summary: | This article looks at a certain method of conducting online surveys based on the principle of internet users, which is referred to as . Large numbers of potential customers of a given product or service are gathered together in a closed forum and to more or less freely talk about their practices. Through a field study, the author offers a new perspective on the relationships between Web professionals, their representations of the audiences they mobilize, and the effective practices of internet users. |
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| ISSN: | 1189-3788 1920-7344 |