Evaluation of online training to promote peer diffusion of climate change activism in the US
Enacting policies to reduce greenhouse gas emissions requires climate change activism (CCA). CCA behaviors include volunteering/donating to organizations addressing climate change and lobbying policymakers. However, effective methods to promote CCA are not well understood. In August 2022, 622 US adu...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2024-12-01
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| Series: | Frontiers in Communication |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2024.1429264/full |
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| author | Lauren Dayton Melissa Scherkoske Kennedy Countess Ariel Balaban Jacob Miller Jaiye Wang Kristin Schneider Carl Latkin |
| author_facet | Lauren Dayton Melissa Scherkoske Kennedy Countess Ariel Balaban Jacob Miller Jaiye Wang Kristin Schneider Carl Latkin |
| author_sort | Lauren Dayton |
| collection | DOAJ |
| description | Enacting policies to reduce greenhouse gas emissions requires climate change activism (CCA). CCA behaviors include volunteering/donating to organizations addressing climate change and lobbying policymakers. However, effective methods to promote CCA are not well understood. In August 2022, 622 US adults participated in a randomized control trial and one-month follow-up to assess the efficacy of the Climate Change Activism Peer Educator Training Program, a brief one-time training that aims to train people to talk to their social network members about engaging in CCA. Participants reported high levels of satisfaction. The CCA training increased self-efficacy in having conversations about CCA but did not significantly impact the frequency of communicating about or engaging in CCA. Study findings suggest that future CCA interventions target people motivated to take action about climate change for peer educators, tailor training modules to social network characteristics, integrate prompts to reinforce behavior change, and provide easy and specific targets for CCA. |
| format | Article |
| id | doaj-art-cc4cf5172b24466fb89463d3ced297e5 |
| institution | OA Journals |
| issn | 2297-900X |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Communication |
| spelling | doaj-art-cc4cf5172b24466fb89463d3ced297e52025-08-20T02:30:35ZengFrontiers Media S.A.Frontiers in Communication2297-900X2024-12-01910.3389/fcomm.2024.14292641429264Evaluation of online training to promote peer diffusion of climate change activism in the USLauren Dayton0Melissa Scherkoske1Kennedy Countess2Ariel Balaban3Jacob Miller4Jaiye Wang5Kristin Schneider6Carl Latkin7Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, United StatesDepartment of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, United StatesDepartment of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, United StatesDepartment of Behavioral and Community Health, University of Maryland School of Public Health, Baltimore, MD, United StatesUniversity of Pittsburg Medical School, Pittsburgh, PA, United StatesJohns Hopkins University, Baltimore, MD, United StatesDepartment of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, United StatesDepartment of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, United StatesEnacting policies to reduce greenhouse gas emissions requires climate change activism (CCA). CCA behaviors include volunteering/donating to organizations addressing climate change and lobbying policymakers. However, effective methods to promote CCA are not well understood. In August 2022, 622 US adults participated in a randomized control trial and one-month follow-up to assess the efficacy of the Climate Change Activism Peer Educator Training Program, a brief one-time training that aims to train people to talk to their social network members about engaging in CCA. Participants reported high levels of satisfaction. The CCA training increased self-efficacy in having conversations about CCA but did not significantly impact the frequency of communicating about or engaging in CCA. Study findings suggest that future CCA interventions target people motivated to take action about climate change for peer educators, tailor training modules to social network characteristics, integrate prompts to reinforce behavior change, and provide easy and specific targets for CCA.https://www.frontiersin.org/articles/10.3389/fcomm.2024.1429264/fullclimate changeclimate change activismbehavior change interventionpeer diffusionclimate change communication |
| spellingShingle | Lauren Dayton Melissa Scherkoske Kennedy Countess Ariel Balaban Jacob Miller Jaiye Wang Kristin Schneider Carl Latkin Evaluation of online training to promote peer diffusion of climate change activism in the US Frontiers in Communication climate change climate change activism behavior change intervention peer diffusion climate change communication |
| title | Evaluation of online training to promote peer diffusion of climate change activism in the US |
| title_full | Evaluation of online training to promote peer diffusion of climate change activism in the US |
| title_fullStr | Evaluation of online training to promote peer diffusion of climate change activism in the US |
| title_full_unstemmed | Evaluation of online training to promote peer diffusion of climate change activism in the US |
| title_short | Evaluation of online training to promote peer diffusion of climate change activism in the US |
| title_sort | evaluation of online training to promote peer diffusion of climate change activism in the us |
| topic | climate change climate change activism behavior change intervention peer diffusion climate change communication |
| url | https://www.frontiersin.org/articles/10.3389/fcomm.2024.1429264/full |
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