Business Development of The Ecotourism of Javan Gibbon: A Marketing Mix Strategy at Gede Pangrango National Park
Background: Javan gibbons are a protected species facing conservation challenges in Bodogol Resort, Gunung Gede Pangrango National Park. Ecotourism has been shown to benefit both conservation and local economies in other regions. Purpose: This study aimed to assess visitor perceptions of Javan gibbo...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Bogor Agricultural University
2025-01-01
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| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | https://journal.ipb.ac.id/index.php/jabm/article/view/62152 |
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