Advertising – a Necessary “Elixir of Life” for Capitalism: On the Critique of the Political Economy of Advertising
This contribution aims to lift the ideological veil of apologetics and pseudo-criticism on advertising with the help of a reality-based systematic analysis that contributes to a materialistic theory of advertising. The content-related and methodological basis of such a theory is a Critique of the P...
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| Format: | Article |
| Language: | English |
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Paderborn University: Media Systems and Media Organisation Research Group
2023-11-01
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| Series: | tripleC: Communication, Capitalism & Critique |
| Subjects: | |
| Online Access: | https://www.triple-c.at/index.php/tripleC/article/view/1469 |
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