Enhancing Brand Recognition through Simplified Visual Identity: Impact and Benefits

This study on the simplification of brand visual identity primarily explores the necessity of simplifying brand logos and visual elements and their impact on brand recognition. The findings indicate that a simplified visual identity not only enhances brand recognition in digital environments but als...

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Bibliographic Details
Main Author: Cui Can
Format: Article
Language:English
Published: EDP Sciences 2024-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_02019.pdf
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