Enhancing Brand Recognition through Simplified Visual Identity: Impact and Benefits
This study on the simplification of brand visual identity primarily explores the necessity of simplifying brand logos and visual elements and their impact on brand recognition. The findings indicate that a simplified visual identity not only enhances brand recognition in digital environments but als...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_02019.pdf |
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