Enhancing Brand Recognition through Simplified Visual Identity: Impact and Benefits
This study on the simplification of brand visual identity primarily explores the necessity of simplifying brand logos and visual elements and their impact on brand recognition. The findings indicate that a simplified visual identity not only enhances brand recognition in digital environments but als...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
|
| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_02019.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1846125720055578624 |
|---|---|
| author | Cui Can |
| author_facet | Cui Can |
| author_sort | Cui Can |
| collection | DOAJ |
| description | This study on the simplification of brand visual identity primarily explores the necessity of simplifying brand logos and visual elements and their impact on brand recognition. The findings indicate that a simplified visual identity not only enhances brand recognition in digital environments but also improves consumer memory and associations with the brand. By reducing extraneous design elements, brand imagery can more intuitively convey core values while maintaining consistency across multiple platforms. Additionally, minimalist design aligns with modern consumers’ aesthetic preferences, projecting professionalism and a sense of trendiness, thereby enhancing the brand’s market competitiveness. Simplified design also facilitates cross-cultural communication for brands in the global market, increasing their international influence. This paper summarizes the various advantages of simple visual design and offers several practical recommendations, providing theoretical support for brands seeking sustainable development in a complex and dynamic market environment. The study employs literature review and case analysis methods. Using the well-known automotive brand Audi as a case study, it analyzes the need to balance visual simplicity with brand uniqueness during the simplification process to avoid the loss of brand personality. |
| format | Article |
| id | doaj-art-cbc4fb549a974e739693a2b506ff0b9b |
| institution | Kabale University |
| issn | 2261-2424 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj-art-cbc4fb549a974e739693a2b506ff0b9b2024-12-13T10:10:40ZengEDP SciencesSHS Web of Conferences2261-24242024-01-012070201910.1051/shsconf/202420702019shsconf_icdeba2024_02019Enhancing Brand Recognition through Simplified Visual Identity: Impact and BenefitsCui Can0Saint Johnsbury AcademyThis study on the simplification of brand visual identity primarily explores the necessity of simplifying brand logos and visual elements and their impact on brand recognition. The findings indicate that a simplified visual identity not only enhances brand recognition in digital environments but also improves consumer memory and associations with the brand. By reducing extraneous design elements, brand imagery can more intuitively convey core values while maintaining consistency across multiple platforms. Additionally, minimalist design aligns with modern consumers’ aesthetic preferences, projecting professionalism and a sense of trendiness, thereby enhancing the brand’s market competitiveness. Simplified design also facilitates cross-cultural communication for brands in the global market, increasing their international influence. This paper summarizes the various advantages of simple visual design and offers several practical recommendations, providing theoretical support for brands seeking sustainable development in a complex and dynamic market environment. The study employs literature review and case analysis methods. Using the well-known automotive brand Audi as a case study, it analyzes the need to balance visual simplicity with brand uniqueness during the simplification process to avoid the loss of brand personality.https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_02019.pdf |
| spellingShingle | Cui Can Enhancing Brand Recognition through Simplified Visual Identity: Impact and Benefits SHS Web of Conferences |
| title | Enhancing Brand Recognition through Simplified Visual Identity: Impact and Benefits |
| title_full | Enhancing Brand Recognition through Simplified Visual Identity: Impact and Benefits |
| title_fullStr | Enhancing Brand Recognition through Simplified Visual Identity: Impact and Benefits |
| title_full_unstemmed | Enhancing Brand Recognition through Simplified Visual Identity: Impact and Benefits |
| title_short | Enhancing Brand Recognition through Simplified Visual Identity: Impact and Benefits |
| title_sort | enhancing brand recognition through simplified visual identity impact and benefits |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_02019.pdf |
| work_keys_str_mv | AT cuican enhancingbrandrecognitionthroughsimplifiedvisualidentityimpactandbenefits |