Development of Social Platforms and New Opportunities in Digital Marketing

The rapid development of information technology during the last decades has significantly influenced the evolution of digital marketing, changed the methods and models of marketing communications, and promoted the emergence of new digital marketing channels, promotion tools, and communication metho...

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Bibliographic Details
Main Authors: Igors Babics, Elita Jermolajeva
Format: Article
Language:English
Published: Riga Technical University Press 2024-12-01
Series:Complex Systems Informatics and Modeling Quarterly
Subjects:
Online Access:https://csimq-journals.rtu.lv/csimq/article/view/295
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