Attitudes of Turskish Consumers toward Advertising through Sport among the Question how often Consumers purchase Sporting Goods
Unlike other advertising mediums such as TV commercials or online advertising, people involuntarily receive sport advertisements; they prefer to watch the game for the sporting action than the regular advertisements. However, it is important to analyse their general attitudes among various questions...
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| Main Authors: | Gorica Zoric, Bojan Masanovic, Jovan Gardasevic |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Montenegrin Sports Academy
2017-08-01
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| Series: | Journal of Anthropology of Sport and Physical Education |
| Subjects: | |
| Online Access: | http://www.jaspe.ac.me/clanci/JASPE_October_2017_Zoric_17-21.pdf |
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