Platformy streamingowe i ich wpływ na lokalny rynek audiowizualny

The article focuses on outlining the potential direction of research on the Polish audiovisual market in the face of its platformization. The aim is to analyze and problematize the contexts of cooperation between an independent, local production company and a global platform in the film produ...

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Main Author: Iwona Morozow
Format: Article
Language:English
Published: Adam Mickiewicz University Press 2024-12-01
Series:Images
Subjects:
Online Access:https://pressto.amu.edu.pl/index.php/i/article/view/44970
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author Iwona Morozow
author_facet Iwona Morozow
author_sort Iwona Morozow
collection DOAJ
description The article focuses on outlining the potential direction of research on the Polish audiovisual market in the face of its platformization. The aim is to analyze and problematize the contexts of cooperation between an independent, local production company and a global platform in the film production process. It is an attempt to capture the characteristics of this cooperation by juxtaposing general industry practices with work culture, standards and rules specific to selected platforms and the long-term effect in the form of a potential impact on the diversification of production and its content. The outlined issues will be analyzed on the basis of industrial reflexivity based on cooperation with Netflix and HBO Max, collected using the method of partially structured in-depth interviews.
format Article
id doaj-art-cb8e98bab3f94cb5a9302850ac8ce22a
institution OA Journals
issn 1731-450X
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language English
publishDate 2024-12-01
publisher Adam Mickiewicz University Press
record_format Article
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spelling doaj-art-cb8e98bab3f94cb5a9302850ac8ce22a2025-08-20T01:49:02ZengAdam Mickiewicz University PressImages1731-450X2720-040X2024-12-01364510.14746/i.2024.36.45.7Platformy streamingowe i ich wpływ na lokalny rynek audiowizualnyIwona Morozow0https://orcid.org/0000-0002-8806-6439Uniwersytet SWPS The article focuses on outlining the potential direction of research on the Polish audiovisual market in the face of its platformization. The aim is to analyze and problematize the contexts of cooperation between an independent, local production company and a global platform in the film production process. It is an attempt to capture the characteristics of this cooperation by juxtaposing general industry practices with work culture, standards and rules specific to selected platforms and the long-term effect in the form of a potential impact on the diversification of production and its content. The outlined issues will be analyzed on the basis of industrial reflexivity based on cooperation with Netflix and HBO Max, collected using the method of partially structured in-depth interviews. https://pressto.amu.edu.pl/index.php/i/article/view/44970production studiesproduction cultureplatformization
spellingShingle Iwona Morozow
Platformy streamingowe i ich wpływ na lokalny rynek audiowizualny
Images
production studies
production culture
platformization
title Platformy streamingowe i ich wpływ na lokalny rynek audiowizualny
title_full Platformy streamingowe i ich wpływ na lokalny rynek audiowizualny
title_fullStr Platformy streamingowe i ich wpływ na lokalny rynek audiowizualny
title_full_unstemmed Platformy streamingowe i ich wpływ na lokalny rynek audiowizualny
title_short Platformy streamingowe i ich wpływ na lokalny rynek audiowizualny
title_sort platformy streamingowe i ich wplyw na lokalny rynek audiowizualny
topic production studies
production culture
platformization
url https://pressto.amu.edu.pl/index.php/i/article/view/44970
work_keys_str_mv AT iwonamorozow platformystreamingoweiichwpływnalokalnyrynekaudiowizualny