Study of customer service and the relationship with expenditure in restaurants SMEs

The economic units of the restaurant industry are important because they represent 12.2% of the total businesses in the country and contribute to the generation of two million jobs; unfortunately, they face difficulties such as the scarcity of financial resources, absence in the implementation of t...

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Main Authors: Luis Ángel Correa-García, Juan Carlos Pino-Acevedo, Miguel Ramirez-Sotelo
Format: Article
Language:English
Published: Academia de Ciencias Administrativas A.C.(ACACIA) 2025-06-01
Series:Ciencias Administrativas Teoría y Praxis
Subjects:
Online Access:https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/497
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author Luis Ángel Correa-García
Juan Carlos Pino-Acevedo
Miguel Ramirez-Sotelo
author_facet Luis Ángel Correa-García
Juan Carlos Pino-Acevedo
Miguel Ramirez-Sotelo
author_sort Luis Ángel Correa-García
collection DOAJ
description The economic units of the restaurant industry are important because they represent 12.2% of the total businesses in the country and contribute to the generation of two million jobs; unfortunately, they face difficulties such as the scarcity of financial resources, absence in the implementation of technology and informality, which are factors that limit the performance of these relevant companies and cause poor service. The objective of this research work is to study customer service and the relationship with expenditure in restaurants, to determine the variables that allow the continuity and increase of sales. The methodology used was quantitative and the hypothesis test was carried out through a multiple linear regression analysis. The results show that the variables: “treatment received, attitude of the staff and conflict resolution” and “authenticity of the business”, are significant in the business competitiveness. In this way, the research provides empirical evidence to the study of small and medium-sized enterprises in the service sector and to decisions-making to make investments.     
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institution Kabale University
issn 2683-1457
2683-1465
language English
publishDate 2025-06-01
publisher Academia de Ciencias Administrativas A.C.(ACACIA)
record_format Article
series Ciencias Administrativas Teoría y Praxis
spelling doaj-art-cb8da391634c4bb0b2bce8783ecb100c2025-08-20T03:44:39ZengAcademia de Ciencias Administrativas A.C.(ACACIA)Ciencias Administrativas Teoría y Praxis2683-14572683-14652025-06-0121310.46443/catyp.v21i3.497Study of customer service and the relationship with expenditure in restaurants SMEsLuis Ángel Correa-García0Juan Carlos Pino-Acevedo1Miguel Ramirez-Sotelo2División de Estudios de Posgrado e Investigación, Instituto Tecnológico de Zacatecas. MéxicoDivisión de Estudios de Posgrado e Investigación, Instituto Tecnológico de Zacatecas. MéxicoDivisión de Estudios de Posgrado e Investigación, Instituto Tecnológico de Zacatecas. México The economic units of the restaurant industry are important because they represent 12.2% of the total businesses in the country and contribute to the generation of two million jobs; unfortunately, they face difficulties such as the scarcity of financial resources, absence in the implementation of technology and informality, which are factors that limit the performance of these relevant companies and cause poor service. The objective of this research work is to study customer service and the relationship with expenditure in restaurants, to determine the variables that allow the continuity and increase of sales. The methodology used was quantitative and the hypothesis test was carried out through a multiple linear regression analysis. The results show that the variables: “treatment received, attitude of the staff and conflict resolution” and “authenticity of the business”, are significant in the business competitiveness. In this way, the research provides empirical evidence to the study of small and medium-sized enterprises in the service sector and to decisions-making to make investments.      https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/497ServiceRestaurantsSMEs
spellingShingle Luis Ángel Correa-García
Juan Carlos Pino-Acevedo
Miguel Ramirez-Sotelo
Study of customer service and the relationship with expenditure in restaurants SMEs
Ciencias Administrativas Teoría y Praxis
Service
Restaurants
SMEs
title Study of customer service and the relationship with expenditure in restaurants SMEs
title_full Study of customer service and the relationship with expenditure in restaurants SMEs
title_fullStr Study of customer service and the relationship with expenditure in restaurants SMEs
title_full_unstemmed Study of customer service and the relationship with expenditure in restaurants SMEs
title_short Study of customer service and the relationship with expenditure in restaurants SMEs
title_sort study of customer service and the relationship with expenditure in restaurants smes
topic Service
Restaurants
SMEs
url https://cienciasadmvastyp.uat.edu.mx/index.php/ACACIA/article/view/497
work_keys_str_mv AT luisangelcorreagarcia studyofcustomerserviceandtherelationshipwithexpenditureinrestaurantssmes
AT juancarlospinoacevedo studyofcustomerserviceandtherelationshipwithexpenditureinrestaurantssmes
AT miguelramirezsotelo studyofcustomerserviceandtherelationshipwithexpenditureinrestaurantssmes