Impact of offline experiences on consumer decisions: Balanced vs. unbalanced social exchange in switching to online health services
Objective The diffusion of online health consultations (OHCs) depends on consumers switching from offline to online channels; consumers’ offline experience on health servicer determines their decisions. Our research aims to address this gap in the literature by examining how offline experiences of d...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-03-01
|
| Series: | Digital Health |
| Online Access: | https://doi.org/10.1177/20552076251326135 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|