Creation of added value in the context of measurement complexity of the digital economy

In the last decade unprecedented technological changes have taken place, resulting in the emergence of a fundamentally new economic model. Based on the widespread spread of smartphones, the world has become more “connected”. The digitalization of demand and supply contributed to the creation of enti...

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Main Author: Ya. V. Miller
Format: Article
Language:Russian
Published: State University of Management 2020-05-01
Series:E-Management
Subjects:
Online Access:https://e-management.guu.ru/jour/article/view/87
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author Ya. V. Miller
author_facet Ya. V. Miller
author_sort Ya. V. Miller
collection DOAJ
description In the last decade unprecedented technological changes have taken place, resulting in the emergence of a fundamentally new economic model. Based on the widespread spread of smartphones, the world has become more “connected”. The digitalization of demand and supply contributed to the creation of entirely new digital markets managed by platform enterprises based on an open business model, that enabled external consumers and producers to connect and interact with each other. A more interconnected world generates vast amounts of data, allowing platform companies to invest in machine learning and artificial intelligence and ultimately improve their efficiency. Finally, a steady digitalization of business processes, markets and global value chains is observed. In these circumstances, approaches to value addition are fundamentally changing in the context of new dimensions of the digital economy, the analysis of which was the purpose of our study. It has been identified, that in the absence of a standardized international methodology for measuring the digital economy, the latter is so far possible on disparate development-left and national statistics. Initiatives taken at the international level to overcome national differential approaches are still insufficient, as there is a lack of statistics and variables related to digital data. It has been revealed, that the lack of quality statistics on key indicators of the digital economy makes it difficult to assess the value added in the world economy scale and international comparisons. Much of the challenges of measuring value added in the digital economy, as shown in the article, are related to the principle of “scale without mass,” the intangible nature of capital, the intense growth of large-scale cross-border data flows, and the emergence of new sources of value creation.
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spelling doaj-art-cb556774f6b5417e95a019f7f73dbe3b2025-08-20T03:47:21ZrusState University of ManagementE-Management2658-34452686-84072020-05-0131687410.26425/2658-3445-2020-1-68-7462Creation of added value in the context of measurement complexity of the digital economyYa. V. Miller0Airtranss Co. Ltd.In the last decade unprecedented technological changes have taken place, resulting in the emergence of a fundamentally new economic model. Based on the widespread spread of smartphones, the world has become more “connected”. The digitalization of demand and supply contributed to the creation of entirely new digital markets managed by platform enterprises based on an open business model, that enabled external consumers and producers to connect and interact with each other. A more interconnected world generates vast amounts of data, allowing platform companies to invest in machine learning and artificial intelligence and ultimately improve their efficiency. Finally, a steady digitalization of business processes, markets and global value chains is observed. In these circumstances, approaches to value addition are fundamentally changing in the context of new dimensions of the digital economy, the analysis of which was the purpose of our study. It has been identified, that in the absence of a standardized international methodology for measuring the digital economy, the latter is so far possible on disparate development-left and national statistics. Initiatives taken at the international level to overcome national differential approaches are still insufficient, as there is a lack of statistics and variables related to digital data. It has been revealed, that the lack of quality statistics on key indicators of the digital economy makes it difficult to assess the value added in the world economy scale and international comparisons. Much of the challenges of measuring value added in the digital economy, as shown in the article, are related to the principle of “scale without mass,” the intangible nature of capital, the intense growth of large-scale cross-border data flows, and the emergence of new sources of value creation.https://e-management.guu.ru/jour/article/view/87added valuedigitalizationdigital economydigital platformdigital transformationglobal value chainintangible assetsinformation and communication technologies
spellingShingle Ya. V. Miller
Creation of added value in the context of measurement complexity of the digital economy
E-Management
added value
digitalization
digital economy
digital platform
digital transformation
global value chain
intangible assets
information and communication technologies
title Creation of added value in the context of measurement complexity of the digital economy
title_full Creation of added value in the context of measurement complexity of the digital economy
title_fullStr Creation of added value in the context of measurement complexity of the digital economy
title_full_unstemmed Creation of added value in the context of measurement complexity of the digital economy
title_short Creation of added value in the context of measurement complexity of the digital economy
title_sort creation of added value in the context of measurement complexity of the digital economy
topic added value
digitalization
digital economy
digital platform
digital transformation
global value chain
intangible assets
information and communication technologies
url https://e-management.guu.ru/jour/article/view/87
work_keys_str_mv AT yavmiller creationofaddedvalueinthecontextofmeasurementcomplexityofthedigitaleconomy