Framework for Institutional Shift of Service Infrastructure in Digital Economy

Digital services, platforms, ecosystems, and social networks integrate into the service infrastructure to form a new institutional environment. The current system of formal and informal rules fails to meet this challenge. Service consumers and providers demonstrate limited rationality and opportunis...

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Main Author: Vasily G. Zharov
Format: Article
Language:English
Published: Kemerovo State University 2025-03-01
Series:Вестник Кемеровского государственного университета. Серия: политические, социологические и экономические науки
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author Vasily G. Zharov
author_facet Vasily G. Zharov
author_sort Vasily G. Zharov
collection DOAJ
description Digital services, platforms, ecosystems, and social networks integrate into the service infrastructure to form a new institutional environment. The current system of formal and informal rules fails to meet this challenge. Service consumers and providers demonstrate limited rationality and opportunistic behavior that prevent them from establishing trusting relationships. The increasing costs eventually result in low efficiency and uncertainty. The paper describes is to form the conceptual framework for the institutional environment of the service infrastructure in the context of digital economy. This framework relies on a rational combination of institutions and rules that make it possible to build economic relations on the trust between the service consumer and the service provider. The resulting economic ties form a self-regulating system based on mutual trust and a combination of formal and informal rules. The author used the institutional approach to study the stages of economic development in the sphere of service infrastructure. The analysis of customer/provider interaction scenarios in the context of limited rationality and opportunistic behavior made it possible to outline the target trajectory for the development of trusting relationships in digital economy and build itsconceptual model. The model is applicable to other social spheres associated with limited rationality and opportunistic behavior.
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publishDate 2025-03-01
publisher Kemerovo State University
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series Вестник Кемеровского государственного университета. Серия: политические, социологические и экономические науки
spelling doaj-art-cb539bece8a1411a89afbb4e07b37af32025-08-20T02:54:23ZengKemerovo State UniversityВестник Кемеровского государственного университета. Серия: политические, социологические и экономические науки2500-33722542-11902025-03-011019610810.21603/2500-3372-2025-10-1-96-108Framework for Institutional Shift of Service Infrastructure in Digital EconomyVasily G. Zharov0https://orcid.org/0000-0002-0950-8711Kosygin Russian State UniversityDigital services, platforms, ecosystems, and social networks integrate into the service infrastructure to form a new institutional environment. The current system of formal and informal rules fails to meet this challenge. Service consumers and providers demonstrate limited rationality and opportunistic behavior that prevent them from establishing trusting relationships. The increasing costs eventually result in low efficiency and uncertainty. The paper describes is to form the conceptual framework for the institutional environment of the service infrastructure in the context of digital economy. This framework relies on a rational combination of institutions and rules that make it possible to build economic relations on the trust between the service consumer and the service provider. The resulting economic ties form a self-regulating system based on mutual trust and a combination of formal and informal rules. The author used the institutional approach to study the stages of economic development in the sphere of service infrastructure. The analysis of customer/provider interaction scenarios in the context of limited rationality and opportunistic behavior made it possible to outline the target trajectory for the development of trusting relationships in digital economy and build itsconceptual model. The model is applicable to other social spheres associated with limited rationality and opportunistic behavior.service infrastructureformal rulesinformal rulesinstitutionsinstitutional environmentlimited rationalityopportunistic behaviorbehavioral attitudestrusting relationships
spellingShingle Vasily G. Zharov
Framework for Institutional Shift of Service Infrastructure in Digital Economy
Вестник Кемеровского государственного университета. Серия: политические, социологические и экономические науки
service infrastructure
formal rules
informal rules
institutions
institutional environment
limited rationality
opportunistic behavior
behavioral attitudes
trusting relationships
title Framework for Institutional Shift of Service Infrastructure in Digital Economy
title_full Framework for Institutional Shift of Service Infrastructure in Digital Economy
title_fullStr Framework for Institutional Shift of Service Infrastructure in Digital Economy
title_full_unstemmed Framework for Institutional Shift of Service Infrastructure in Digital Economy
title_short Framework for Institutional Shift of Service Infrastructure in Digital Economy
title_sort framework for institutional shift of service infrastructure in digital economy
topic service infrastructure
formal rules
informal rules
institutions
institutional environment
limited rationality
opportunistic behavior
behavioral attitudes
trusting relationships
work_keys_str_mv AT vasilygzharov frameworkforinstitutionalshiftofserviceinfrastructureindigitaleconomy