Product attributes important to US adult consumers’ use of electronic nicotine delivery systems: a discrete choice experiment

Product attributes important to US adult consumers’ use of electronic nicotine delivery systems: a discrete choice experiment

Objective To understand the importance of electronic nicotine delivery systems (ENDS) product attributes to adult consumers in the USA by age and gender.Design Cross-sectional survey with a discrete choice experiment (best–worst, case 2, scaling) of 19 choice tasks in which participants answered wha...

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Bibliographic Details
Main Authors: Micah Berman, Erin L Sutfin, Clare Meernik, Gary A Zarkin, Leah M Ranney, Adam O Goldstein, Christine E Kistler, Keith Chrzan, Christopher J Wretman, Chineme Enyioha
Format: Article
Language:English
Published: BMJ Publishing Group 2019-08-01
Series:BMJ Open
Online Access:https://bmjopen.bmj.com/content/9/8/e027247.full
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