Application of artificial intelligence to personalize user content in the company’s marketing offers
The growing interest of business in the use of artificial intelligence is determined by the enormous optimization, analytical, predictive and generative capabilities. A pressing issue in these conditions is determining the features of the use of artificial intelligence in specific tasks, operations...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Russian Academy of Entrepreneurship
2024-02-01
|
| Series: | Путеводитель предпринимателя |
| Subjects: | |
| Online Access: | https://www.pp-mag.ru/jour/article/view/1872 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849244859936800768 |
|---|---|
| author | V. V. Shendrik |
| author_facet | V. V. Shendrik |
| author_sort | V. V. Shendrik |
| collection | DOAJ |
| description | The growing interest of business in the use of artificial intelligence is determined by the enormous optimization, analytical, predictive and generative capabilities. A pressing issue in these conditions is determining the features of the use of artificial intelligence in specific tasks, operations and business processes of the company. The article reveals aspects of the use of artificial intelligence to personalize user content in the company’s marketing offers. An analysis of modern research on personalization and the use of artificial intelligence tools in marketing is carried out. A list of areas, tools and operations necessary to personalize a company’s marketing based on artificial intelligence is identified. Based on the results of the study, a list of tasks in the company’s marketing is provided that can be solved by modern artificial intelligence tools. |
| format | Article |
| id | doaj-art-cb295ff9f9c041b49731a6b783960fed |
| institution | Kabale University |
| issn | 2073-9885 2687-136X |
| language | Russian |
| publishDate | 2024-02-01 |
| publisher | Russian Academy of Entrepreneurship |
| record_format | Article |
| series | Путеводитель предпринимателя |
| spelling | doaj-art-cb295ff9f9c041b49731a6b783960fed2025-08-20T03:59:00ZrusRussian Academy of EntrepreneurshipПутеводитель предпринимателя2073-98852687-136X2024-02-01171637110.24182/2073-9885-2024-17-1-63-711703Application of artificial intelligence to personalize user content in the company’s marketing offersV. V. Shendrik0IP Shendrik Vitaly ViktorovichThe growing interest of business in the use of artificial intelligence is determined by the enormous optimization, analytical, predictive and generative capabilities. A pressing issue in these conditions is determining the features of the use of artificial intelligence in specific tasks, operations and business processes of the company. The article reveals aspects of the use of artificial intelligence to personalize user content in the company’s marketing offers. An analysis of modern research on personalization and the use of artificial intelligence tools in marketing is carried out. A list of areas, tools and operations necessary to personalize a company’s marketing based on artificial intelligence is identified. Based on the results of the study, a list of tasks in the company’s marketing is provided that can be solved by modern artificial intelligence tools.https://www.pp-mag.ru/jour/article/view/1872artificial intelligence in marketing personalizationartificial intelligence trendsoptimizationgenerative artificial intelligencepersonalized marketing |
| spellingShingle | V. V. Shendrik Application of artificial intelligence to personalize user content in the company’s marketing offers Путеводитель предпринимателя artificial intelligence in marketing personalization artificial intelligence trends optimization generative artificial intelligence personalized marketing |
| title | Application of artificial intelligence to personalize user content in the company’s marketing offers |
| title_full | Application of artificial intelligence to personalize user content in the company’s marketing offers |
| title_fullStr | Application of artificial intelligence to personalize user content in the company’s marketing offers |
| title_full_unstemmed | Application of artificial intelligence to personalize user content in the company’s marketing offers |
| title_short | Application of artificial intelligence to personalize user content in the company’s marketing offers |
| title_sort | application of artificial intelligence to personalize user content in the company s marketing offers |
| topic | artificial intelligence in marketing personalization artificial intelligence trends optimization generative artificial intelligence personalized marketing |
| url | https://www.pp-mag.ru/jour/article/view/1872 |
| work_keys_str_mv | AT vvshendrik applicationofartificialintelligencetopersonalizeusercontentinthecompanysmarketingoffers |