Key success factors in digital transformation: fundamentals developed from a bibliometric analysis

The article analyses a multidimensional digital transformation process. Digital transformation is a change or shift in operational and strategic frameworks necessitated by the rapid advancement of digital technology. Digital transformation is more than the implementation of advanced technology, it r...

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Main Authors: Tilen Medved, Tomaž Kern, Eva Krhač Andrašec
Format: Article
Language:English
Published: University in Belgrade 2025-05-01
Series:Serbian Journal of Management
Subjects:
Online Access:https://aseestant.ceon.rs/index.php/sjm/article/view/51319/27342
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author Tilen Medved
Tomaž Kern
Eva Krhač Andrašec
author_facet Tilen Medved
Tomaž Kern
Eva Krhač Andrašec
author_sort Tilen Medved
collection DOAJ
description The article analyses a multidimensional digital transformation process. Digital transformation is a change or shift in operational and strategic frameworks necessitated by the rapid advancement of digital technology. Digital transformation is more than the implementation of advanced technology, it requires a cultural shift towards constant experimentation and openness to failure. Such changes make the organization agile, efficient, and customer-orientated, with the ability to quickly integrate new, comprehensive data into the entire decision-making and innovation process. The purpose of the research was therefore to analyse the most important success factors in digital transformation. The analysis serves as a basis for further theoretical research in this field and for practical implementation in organisational systems. As part of this research, a bibliometric analysis was carried out using the open-source tool VOSviewer. The analysis shows that digital transformation is particularly relevant in the fields of Computer Science; Business, Management and Accounting; and Engineering, namely in Germany, China and the Russian Federation. We have come to the conclusion that the key success factors in digital transformation are as follows: corporate organization and technology, collaboration and cultural change, holistic strategy, leadership and organizational structure, continuous learning and conformity to best practises.
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publishDate 2025-05-01
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series Serbian Journal of Management
spelling doaj-art-cb206b96ab5d4728a770e9a5acca95572025-08-20T02:35:06ZengUniversity in BelgradeSerbian Journal of Management1452-48642217-71592025-05-0120110311510.5937/sjm20-51319Key success factors in digital transformation: fundamentals developed from a bibliometric analysis Tilen Medved0Tomaž Kern1Eva Krhač Andrašec2University of Maribor, Faculty of Organizational Sciences, Kidričeva cesta 55a, 4000 Kranj, SloveniaUniversity of Maribor, Faculty of Organizational Sciences, Kidričeva cesta 55a, 4000 Kranj, SloveniaUniversity of Maribor, Faculty of Organizational Sciences, Kidričeva cesta 55a, 4000 Kranj, SloveniaThe article analyses a multidimensional digital transformation process. Digital transformation is a change or shift in operational and strategic frameworks necessitated by the rapid advancement of digital technology. Digital transformation is more than the implementation of advanced technology, it requires a cultural shift towards constant experimentation and openness to failure. Such changes make the organization agile, efficient, and customer-orientated, with the ability to quickly integrate new, comprehensive data into the entire decision-making and innovation process. The purpose of the research was therefore to analyse the most important success factors in digital transformation. The analysis serves as a basis for further theoretical research in this field and for practical implementation in organisational systems. As part of this research, a bibliometric analysis was carried out using the open-source tool VOSviewer. The analysis shows that digital transformation is particularly relevant in the fields of Computer Science; Business, Management and Accounting; and Engineering, namely in Germany, China and the Russian Federation. We have come to the conclusion that the key success factors in digital transformation are as follows: corporate organization and technology, collaboration and cultural change, holistic strategy, leadership and organizational structure, continuous learning and conformity to best practises.https://aseestant.ceon.rs/index.php/sjm/article/view/51319/27342digital transformationadvanced technologieskey success factorsbibliometric analysisvosviewer
spellingShingle Tilen Medved
Tomaž Kern
Eva Krhač Andrašec
Key success factors in digital transformation: fundamentals developed from a bibliometric analysis
Serbian Journal of Management
digital transformation
advanced technologies
key success factors
bibliometric analysis
vosviewer
title Key success factors in digital transformation: fundamentals developed from a bibliometric analysis
title_full Key success factors in digital transformation: fundamentals developed from a bibliometric analysis
title_fullStr Key success factors in digital transformation: fundamentals developed from a bibliometric analysis
title_full_unstemmed Key success factors in digital transformation: fundamentals developed from a bibliometric analysis
title_short Key success factors in digital transformation: fundamentals developed from a bibliometric analysis
title_sort key success factors in digital transformation fundamentals developed from a bibliometric analysis
topic digital transformation
advanced technologies
key success factors
bibliometric analysis
vosviewer
url https://aseestant.ceon.rs/index.php/sjm/article/view/51319/27342
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AT evakrhacandrasec keysuccessfactorsindigitaltransformationfundamentalsdevelopedfromabibliometricanalysis