Rethinking Agrifood: Digital Strategies to enhance Food Safety A qualitative Approach

The agri-food sector in Algeria faces significant challenges related to traceability and food safety, issues that affect both domestic consumption and export opportunities. The lack of transparent tracking systems leads to inefficiencies and a loss of consumer trust. This study examines the impact...

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Main Authors: Samir Meradi, Hela Diouani, Abdelhak Soumia
Format: Article
Language:Arabic
Published: University of Boumerdes 2024-12-01
Series:المجلة الدولية للأداء الاقتصادي
Subjects:
Online Access:https://www.ijep.dz/index.php/IJEP/article/view/338
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author Samir Meradi
Hela Diouani
Abdelhak Soumia
author_facet Samir Meradi
Hela Diouani
Abdelhak Soumia
author_sort Samir Meradi
collection DOAJ
description The agri-food sector in Algeria faces significant challenges related to traceability and food safety, issues that affect both domestic consumption and export opportunities. The lack of transparent tracking systems leads to inefficiencies and a loss of consumer trust. This study examines the impact of digital strategies, such as ERP systems, blockchain, and digital marketing, on improving efficiency, transparency, and customer loyalty. The methodology employed involves semi-structured interviews with industry professionals, which help identify the benefits and barriers associated with the implementation of these technologies. The research highlights the role of blockchain in ensuring end-to-end product traceability, offering consumers greater confidence in food safety and authenticity. ERP systems streamline operations by integrating supply chain processes, reducing inefficiencies, and improving product quality. Digital marketing emerges as a critical tool for engaging with consumers, promoting transparency, and reaching broader markets. Addressing challenges like limited infrastructure and digital illiteracy requires coordinated efforts, including investments in technology, training programs, and public-private partnerships to foster a supportive ecosystem for digital adoption.                       
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publishDate 2024-12-01
publisher University of Boumerdes
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series المجلة الدولية للأداء الاقتصادي
spelling doaj-art-cb1bd456d0d147d7bed68f584463d6f22025-08-20T01:59:39ZaraUniversity of Boumerdesالمجلة الدولية للأداء الاقتصادي2661-71612716-90732024-12-01702Rethinking Agrifood: Digital Strategies to enhance Food Safety A qualitative ApproachSamir Meradi0Hela Diouani1Abdelhak Soumia2University of Sidi Bel Abbes, (Algeria)University of Sidi Bel Abbes, (Algeria)University of Sidi Bel Abbes, (Algeria) The agri-food sector in Algeria faces significant challenges related to traceability and food safety, issues that affect both domestic consumption and export opportunities. The lack of transparent tracking systems leads to inefficiencies and a loss of consumer trust. This study examines the impact of digital strategies, such as ERP systems, blockchain, and digital marketing, on improving efficiency, transparency, and customer loyalty. The methodology employed involves semi-structured interviews with industry professionals, which help identify the benefits and barriers associated with the implementation of these technologies. The research highlights the role of blockchain in ensuring end-to-end product traceability, offering consumers greater confidence in food safety and authenticity. ERP systems streamline operations by integrating supply chain processes, reducing inefficiencies, and improving product quality. Digital marketing emerges as a critical tool for engaging with consumers, promoting transparency, and reaching broader markets. Addressing challenges like limited infrastructure and digital illiteracy requires coordinated efforts, including investments in technology, training programs, and public-private partnerships to foster a supportive ecosystem for digital adoption.                        https://www.ijep.dz/index.php/IJEP/article/view/338DigitalAgri-foodWebsiteBlockchainTraceability
spellingShingle Samir Meradi
Hela Diouani
Abdelhak Soumia
Rethinking Agrifood: Digital Strategies to enhance Food Safety A qualitative Approach
المجلة الدولية للأداء الاقتصادي
Digital
Agri-food
Website
Blockchain
Traceability
title Rethinking Agrifood: Digital Strategies to enhance Food Safety A qualitative Approach
title_full Rethinking Agrifood: Digital Strategies to enhance Food Safety A qualitative Approach
title_fullStr Rethinking Agrifood: Digital Strategies to enhance Food Safety A qualitative Approach
title_full_unstemmed Rethinking Agrifood: Digital Strategies to enhance Food Safety A qualitative Approach
title_short Rethinking Agrifood: Digital Strategies to enhance Food Safety A qualitative Approach
title_sort rethinking agrifood digital strategies to enhance food safety a qualitative approach
topic Digital
Agri-food
Website
Blockchain
Traceability
url https://www.ijep.dz/index.php/IJEP/article/view/338
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AT heladiouani rethinkingagrifooddigitalstrategiestoenhancefoodsafetyaqualitativeapproach
AT abdelhaksoumia rethinkingagrifooddigitalstrategiestoenhancefoodsafetyaqualitativeapproach