The Role of Stereotypes in the Way Polish Tourists Perceive Romania as a Tourist Destination: A Pilot Study
The aim of this article is to highlight how negative stereotypes can shape the image of a destination by analysing Polish tourists’ ideas about Romania. To investigate this problem, the authors analysed verbal and visual associations collected using an online survey involving two groups of responde...
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| Format: | Article |
| Language: | English |
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WSB Poznań
2025-03-01
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| Series: | Studia Periegetica |
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| Online Access: | https://journals.wsb.poznan.pl/index.php/sp/article/view/2052 |
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| _version_ | 1849387945414361088 |
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| author | Michał Żemła Julia Trojan |
| author_facet | Michał Żemła Julia Trojan |
| author_sort | Michał Żemła |
| collection | DOAJ |
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The aim of this article is to highlight how negative stereotypes can shape the image of a destination by analysing Polish tourists’ ideas about Romania. To investigate this problem, the authors analysed verbal and visual associations collected using an online survey involving two groups of respondents: one representing Polish tourists in general (the general public) and the other representing people who were knowledgeable about and interested in Romania (the experts). Representatives of the general public were found to perceive Romania negatively, and their ideas were largely shaped by traditional stereotypes about poverty and the Roma. These stereotypes were not present in the experts’ responses. The results reveal Poles’ poor knowledge of Romania and the need for communication measures in order to reduce the impact of increasingly outdated stereotypes.
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| format | Article |
| id | doaj-art-cacac0429f60438db039bd4f86914d2a |
| institution | Kabale University |
| issn | 1897-9262 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | WSB Poznań |
| record_format | Article |
| series | Studia Periegetica |
| spelling | doaj-art-cacac0429f60438db039bd4f86914d2a2025-08-20T03:42:26ZengWSB PoznańStudia Periegetica1897-92622025-03-0110.58683/sp.2052The Role of Stereotypes in the Way Polish Tourists Perceive Romania as a Tourist Destination: A Pilot StudyMichał Żemła0Julia Trojan1Uniwersytet Jagielloński w KrakowieUniwersytet Jagielloński w Krakowie The aim of this article is to highlight how negative stereotypes can shape the image of a destination by analysing Polish tourists’ ideas about Romania. To investigate this problem, the authors analysed verbal and visual associations collected using an online survey involving two groups of respondents: one representing Polish tourists in general (the general public) and the other representing people who were knowledgeable about and interested in Romania (the experts). Representatives of the general public were found to perceive Romania negatively, and their ideas were largely shaped by traditional stereotypes about poverty and the Roma. These stereotypes were not present in the experts’ responses. The results reveal Poles’ poor knowledge of Romania and the need for communication measures in order to reduce the impact of increasingly outdated stereotypes. https://journals.wsb.poznan.pl/index.php/sp/article/view/2052experience, physical activity, recreation, cycling, virtual reality |
| spellingShingle | Michał Żemła Julia Trojan The Role of Stereotypes in the Way Polish Tourists Perceive Romania as a Tourist Destination: A Pilot Study Studia Periegetica experience, physical activity, recreation, cycling, virtual reality |
| title | The Role of Stereotypes in the Way Polish Tourists Perceive Romania as a Tourist Destination: A Pilot Study |
| title_full | The Role of Stereotypes in the Way Polish Tourists Perceive Romania as a Tourist Destination: A Pilot Study |
| title_fullStr | The Role of Stereotypes in the Way Polish Tourists Perceive Romania as a Tourist Destination: A Pilot Study |
| title_full_unstemmed | The Role of Stereotypes in the Way Polish Tourists Perceive Romania as a Tourist Destination: A Pilot Study |
| title_short | The Role of Stereotypes in the Way Polish Tourists Perceive Romania as a Tourist Destination: A Pilot Study |
| title_sort | role of stereotypes in the way polish tourists perceive romania as a tourist destination a pilot study |
| topic | experience, physical activity, recreation, cycling, virtual reality |
| url | https://journals.wsb.poznan.pl/index.php/sp/article/view/2052 |
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