Words of Mouth on Destination Images and Intentions to Revisit
The role of electronic word-of-mouth (EWOM) in enhancing the image of tourism destinations and influencing tourists’ revisit intentions has been widely examined in the tourism literature. However, few studies have explored the moderating effect of EWOM on the relationship between destination image a...
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| Format: | Article |
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| Language: | English |
| Published: |
Sumy State University
2025-04-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | https://mmi.sumdu.edu.ua/wp-content/uploads/2025/04/09_A843-2025_Huynh.pdf |
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