CONSUMER ATTITUDES TOWARD ARTIFICIAL INTELLIGENCE: A COMPARATIVE ANALYSIS OF MEASUREMENT SCALES

CONSUMER ATTITUDES TOWARD ARTIFICIAL INTELLIGENCE: A COMPARATIVE ANALYSIS OF MEASUREMENT SCALES

The economic significance of artificial intelligence (AI) is rapidly increasing, influencing industries, employment, and consumer behaviour all around the globe. As AI applications become increasingly apparent and tangible in our daily lives, understanding consumer attitudes toward AI has become...

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Bibliographic Details
Main Author: Kata HORVATH
Format: Article
Language:deu
Published: University of Oradea 2024-12-01
Series:Annals of the University of Oradea: Economic Science
Subjects:
artificial intelligence
attitude
scale development
consumer behaviour
Online Access:https://anale.steconomiceuoradea.ro/en/wp-content/uploads/2025/01/AUOES.December.2024.30.pdf
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