Virtual reality in the luxury fashion industry: a systematic literature review

Virtual reality in the luxury fashion industry: a systematic literature review

Purpose – This paper aims to synthesize the existing literature on virtual reality (VR) in the luxury fashion industry, discuss the current practical applications of VR technologies and review previous research undertaken in the luxury fashion field. Design/methodology/approach – This paper conducts...

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Bibliographic Details
Main Authors: Tong (Tripp) Liu, Caroline Swee Lin Tan, Carolina Quintero Rodriguez
Format: Article
Language:English
Published: Emerald Publishing 2025-06-01
Series:Spanish Journal of Marketing-ESIC
Subjects:
Luxury fashion
Virtual reality
3D technology
Simulation
Virtual worlds
VR retail
Online Access:https://www.emerald.com/insight/content/doi/10.1108/SJME-07-2023-0203/full/pdf
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