Green transformational leadership as a foundation for implementing green strategic orientations and the development of green innovation and green performance

Objective: The objective of the article is to examine the influence of green transformational leadership on green entrepreneurial and green market orientations, which, in turn, affect green innovation. Moreover, the article analyses the relationship between green innovation and green performanc...

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Main Authors: Manuel Alejandro Ibarra-Cisneros, Juan Benito Vela-Reyna, Felipe Hernández-Perlines
Format: Article
Language:English
Published: Cracow University of Economics 2024-12-01
Series:Entrepreneurial Business and Economics Review
Subjects:
Online Access:https://eber.uek.krakow.pl/eber/article/view/2467
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author Manuel Alejandro Ibarra-Cisneros
Juan Benito Vela-Reyna
Felipe Hernández-Perlines
author_facet Manuel Alejandro Ibarra-Cisneros
Juan Benito Vela-Reyna
Felipe Hernández-Perlines
author_sort Manuel Alejandro Ibarra-Cisneros
collection DOAJ
description Objective: The objective of the article is to examine the influence of green transformational leadership on green entrepreneurial and green market orientations, which, in turn, affect green innovation. Moreover, the article analyses the relationship between green innovation and green performance. Research Design & Methods: We used a quantitative research design. We applied a 37-item survey to a sample of 398 small, medium, and large companies in the industrial and service sectors of Mexico. We analysed the results using the partial least squares structural equation modelling approach. Findings: Green transformational leadership has a strong influence on green entrepreneurial and green market orientation. Besides, only green entrepreneurial orientation positively influences green innovation. Finally, there is a relationship between green innovation and green performance. Implications & Recommendations: Theoretical implications support most of the arguments put forth in various studies. However, the context can modify the behaviour of the studied relationships. The results provide arguments for adopting a sustainable view of activities within organisations, leading to improved performance and the achievement of competitive advantages. Contribution & Value Added: The main contribution of this article is that it demonstrates the importance of green transformational leadership as an element that allows the development of green entrepreneurial orientation and green market orientation, which stimulate green innovation. Likewise, the context does influence the behaviour of the observed variables.    
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issn 2353-8821
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publishDate 2024-12-01
publisher Cracow University of Economics
record_format Article
series Entrepreneurial Business and Economics Review
spelling doaj-art-caaade60f34c4dd583e2770e2ea2a1812025-08-20T01:57:43ZengCracow University of EconomicsEntrepreneurial Business and Economics Review2353-88212024-12-0112410.15678/EBER.2024.120403Green transformational leadership as a foundation for implementing green strategic orientations and the development of green innovation and green performanceManuel Alejandro Ibarra-Cisneros0https://orcid.org/0000-0002-0731-7225Juan Benito Vela-Reyna 1https://orcid.org/0000-0002-7739-0225Felipe Hernández-Perlines2https://orcid.org/0000-0002-6409-5593Autonomous university of baja californiaAutonomous University of Baja CaliforniaUniversity of Castilla La Mancha Objective: The objective of the article is to examine the influence of green transformational leadership on green entrepreneurial and green market orientations, which, in turn, affect green innovation. Moreover, the article analyses the relationship between green innovation and green performance. Research Design & Methods: We used a quantitative research design. We applied a 37-item survey to a sample of 398 small, medium, and large companies in the industrial and service sectors of Mexico. We analysed the results using the partial least squares structural equation modelling approach. Findings: Green transformational leadership has a strong influence on green entrepreneurial and green market orientation. Besides, only green entrepreneurial orientation positively influences green innovation. Finally, there is a relationship between green innovation and green performance. Implications & Recommendations: Theoretical implications support most of the arguments put forth in various studies. However, the context can modify the behaviour of the studied relationships. The results provide arguments for adopting a sustainable view of activities within organisations, leading to improved performance and the achievement of competitive advantages. Contribution & Value Added: The main contribution of this article is that it demonstrates the importance of green transformational leadership as an element that allows the development of green entrepreneurial orientation and green market orientation, which stimulate green innovation. Likewise, the context does influence the behaviour of the observed variables.     https://eber.uek.krakow.pl/eber/article/view/2467Green transformational leadershipstrategic orientationsgreen innovationperformancecompanies
spellingShingle Manuel Alejandro Ibarra-Cisneros
Juan Benito Vela-Reyna
Felipe Hernández-Perlines
Green transformational leadership as a foundation for implementing green strategic orientations and the development of green innovation and green performance
Entrepreneurial Business and Economics Review
Green transformational leadership
strategic orientations
green innovation
performance
companies
title Green transformational leadership as a foundation for implementing green strategic orientations and the development of green innovation and green performance
title_full Green transformational leadership as a foundation for implementing green strategic orientations and the development of green innovation and green performance
title_fullStr Green transformational leadership as a foundation for implementing green strategic orientations and the development of green innovation and green performance
title_full_unstemmed Green transformational leadership as a foundation for implementing green strategic orientations and the development of green innovation and green performance
title_short Green transformational leadership as a foundation for implementing green strategic orientations and the development of green innovation and green performance
title_sort green transformational leadership as a foundation for implementing green strategic orientations and the development of green innovation and green performance
topic Green transformational leadership
strategic orientations
green innovation
performance
companies
url https://eber.uek.krakow.pl/eber/article/view/2467
work_keys_str_mv AT manuelalejandroibarracisneros greentransformationalleadershipasafoundationforimplementinggreenstrategicorientationsandthedevelopmentofgreeninnovationandgreenperformance
AT juanbenitovelareyna greentransformationalleadershipasafoundationforimplementinggreenstrategicorientationsandthedevelopmentofgreeninnovationandgreenperformance
AT felipehernandezperlines greentransformationalleadershipasafoundationforimplementinggreenstrategicorientationsandthedevelopmentofgreeninnovationandgreenperformance