Composition and framing in modern and postmodern time print ads: What has changed and what these changes might mean
This paper explores both possible changes regarding composition and framing in modern and postmodern tiME print ads as well as the meaning of these changes with respect to some of the main themes in the modern/postmodern debate. by comparing one-page ads from a 1929 and a 2009 tiME magazine issu...
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| Format: | Article |
| Language: | English |
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Universidade Federal de Santa Catarina
2013-07-01
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| Series: | Ilha do Desterro |
| Online Access: | https://periodicos.ufsc.br/index.php/desterro/article/view/30158 |
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| _version_ | 1849340103852294144 |
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| author | Sidnéa Nunes Ferreira |
| author_facet | Sidnéa Nunes Ferreira |
| author_sort | Sidnéa Nunes Ferreira |
| collection | DOAJ |
| description |
This paper explores both possible changes regarding composition and framing in modern and postmodern tiME print ads as well as the meaning of these changes with respect to some of the main themes in the modern/postmodern debate. by comparing one-page ads from a 1929 and a 2009 tiME magazine issue, it identifies a shift from a balanced disconnected top-bottom composition to two unbalanced but more connected top-bottom compositions. Then, it attempts at interpreting this shift as a process of duplication of the modern compositional pattern, corroborating the position of social theorists who understand postmodernity as a phase within modernity itself.
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| format | Article |
| id | doaj-art-ca8d9d66c4c443a88cdc44e2f3e0cfce |
| institution | Kabale University |
| issn | 0101-4846 2175-8026 |
| language | English |
| publishDate | 2013-07-01 |
| publisher | Universidade Federal de Santa Catarina |
| record_format | Article |
| series | Ilha do Desterro |
| spelling | doaj-art-ca8d9d66c4c443a88cdc44e2f3e0cfce2025-08-20T03:43:58ZengUniversidade Federal de Santa CatarinaIlha do Desterro0101-48462175-80262013-07-016410.5007/2175-8026.2013n64p19920395Composition and framing in modern and postmodern time print ads: What has changed and what these changes might meanSidnéa Nunes Ferreira0Universidade Federal de Santa Catarina This paper explores both possible changes regarding composition and framing in modern and postmodern tiME print ads as well as the meaning of these changes with respect to some of the main themes in the modern/postmodern debate. by comparing one-page ads from a 1929 and a 2009 tiME magazine issue, it identifies a shift from a balanced disconnected top-bottom composition to two unbalanced but more connected top-bottom compositions. Then, it attempts at interpreting this shift as a process of duplication of the modern compositional pattern, corroborating the position of social theorists who understand postmodernity as a phase within modernity itself. https://periodicos.ufsc.br/index.php/desterro/article/view/30158 |
| spellingShingle | Sidnéa Nunes Ferreira Composition and framing in modern and postmodern time print ads: What has changed and what these changes might mean Ilha do Desterro |
| title | Composition and framing in modern and postmodern time print ads: What has changed and what these changes might mean |
| title_full | Composition and framing in modern and postmodern time print ads: What has changed and what these changes might mean |
| title_fullStr | Composition and framing in modern and postmodern time print ads: What has changed and what these changes might mean |
| title_full_unstemmed | Composition and framing in modern and postmodern time print ads: What has changed and what these changes might mean |
| title_short | Composition and framing in modern and postmodern time print ads: What has changed and what these changes might mean |
| title_sort | composition and framing in modern and postmodern time print ads what has changed and what these changes might mean |
| url | https://periodicos.ufsc.br/index.php/desterro/article/view/30158 |
| work_keys_str_mv | AT sidneanunesferreira compositionandframinginmodernandpostmoderntimeprintadswhathaschangedandwhatthesechangesmightmean |