Measuring consumer perceptions towards S-commerce: scale development and validation
Purpose – This paper aims to develop and validate a comprehensive scale for measuring consumer perceptions towards social commerce (S-Commerce). With the growing prominence of social media platforms in electronic commerce (e-commerce), understanding consumer perceptions and attitudes is essential fo...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2025-04-01
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| Series: | Rajagiri Management Journal |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/RAMJ-06-2024-0166/full/pdf |
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| _version_ | 1849761797963251712 |
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| author | Sandeep Vij Balpreet Kaur |
| author_facet | Sandeep Vij Balpreet Kaur |
| author_sort | Sandeep Vij |
| collection | DOAJ |
| description | Purpose – This paper aims to develop and validate a comprehensive scale for measuring consumer perceptions towards social commerce (S-Commerce). With the growing prominence of social media platforms in electronic commerce (e-commerce), understanding consumer perceptions and attitudes is essential for businesses and researchers alike. Design/methodology/approach – The scale development process involved an extensive literature review and expert assessments to construct a robust measurement tool. Subsequently, the scale was administered to a diverse sample of respondents, and confirmatory factor analysis was performed to assess its reliability and validity. Findings – The results confirm the scale’s internal consistency and discriminant validity, contributing to making it a valuable instrument for capturing consumer perceptions towards S-commerce. Eight factors were explored using exploratory factor analysis, namely, “satisfaction and advocacy of S-commerce,” “usability and enjoyment of S-commerce,” “trust and familiarity in S-commerce,” “trust in S-commerce policies,” “familiarity with S-commerce platforms,” “financial trust and security in S-commerce,” “price and rating influence on S-commerce shopping” and “perceived value and social expectations in S-commerce.” Practical implications – This research contributes to understanding S-commerce from a consumer perspective, aiding businesses in tailoring their strategies and enhancing the academic discourse on this evolving e-commerce phenomenon. Originality/value – This study primarily develops a comprehensive scale to measure consumer perceptions of S-commerce sites, contributing to a deeper understanding of the factors driving consumer perceptions in this evolving digital landscape. |
| format | Article |
| id | doaj-art-ca72b8d70a35482cb0e2b2ae1be97af7 |
| institution | DOAJ |
| issn | 0972-9968 2633-0091 |
| language | English |
| publishDate | 2025-04-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | Rajagiri Management Journal |
| spelling | doaj-art-ca72b8d70a35482cb0e2b2ae1be97af72025-08-20T03:05:55ZengEmerald PublishingRajagiri Management Journal0972-99682633-00912025-04-01191304310.1108/RAMJ-06-2024-0166Measuring consumer perceptions towards S-commerce: scale development and validationSandeep Vij0Balpreet Kaur1Department of Commerce and Business Management, DAV University, Jalandhar, IndiaDepartment of Commerce and Business Management, DAV University, Jalandhar, IndiaPurpose – This paper aims to develop and validate a comprehensive scale for measuring consumer perceptions towards social commerce (S-Commerce). With the growing prominence of social media platforms in electronic commerce (e-commerce), understanding consumer perceptions and attitudes is essential for businesses and researchers alike. Design/methodology/approach – The scale development process involved an extensive literature review and expert assessments to construct a robust measurement tool. Subsequently, the scale was administered to a diverse sample of respondents, and confirmatory factor analysis was performed to assess its reliability and validity. Findings – The results confirm the scale’s internal consistency and discriminant validity, contributing to making it a valuable instrument for capturing consumer perceptions towards S-commerce. Eight factors were explored using exploratory factor analysis, namely, “satisfaction and advocacy of S-commerce,” “usability and enjoyment of S-commerce,” “trust and familiarity in S-commerce,” “trust in S-commerce policies,” “familiarity with S-commerce platforms,” “financial trust and security in S-commerce,” “price and rating influence on S-commerce shopping” and “perceived value and social expectations in S-commerce.” Practical implications – This research contributes to understanding S-commerce from a consumer perspective, aiding businesses in tailoring their strategies and enhancing the academic discourse on this evolving e-commerce phenomenon. Originality/value – This study primarily develops a comprehensive scale to measure consumer perceptions of S-commerce sites, contributing to a deeper understanding of the factors driving consumer perceptions in this evolving digital landscape.https://www.emerald.com/insight/content/doi/10.1108/RAMJ-06-2024-0166/full/pdfS-CommerceScale developmentPerceptionsConfirmatory factor analysisSocial media |
| spellingShingle | Sandeep Vij Balpreet Kaur Measuring consumer perceptions towards S-commerce: scale development and validation Rajagiri Management Journal S-Commerce Scale development Perceptions Confirmatory factor analysis Social media |
| title | Measuring consumer perceptions towards S-commerce: scale development and validation |
| title_full | Measuring consumer perceptions towards S-commerce: scale development and validation |
| title_fullStr | Measuring consumer perceptions towards S-commerce: scale development and validation |
| title_full_unstemmed | Measuring consumer perceptions towards S-commerce: scale development and validation |
| title_short | Measuring consumer perceptions towards S-commerce: scale development and validation |
| title_sort | measuring consumer perceptions towards s commerce scale development and validation |
| topic | S-Commerce Scale development Perceptions Confirmatory factor analysis Social media |
| url | https://www.emerald.com/insight/content/doi/10.1108/RAMJ-06-2024-0166/full/pdf |
| work_keys_str_mv | AT sandeepvij measuringconsumerperceptionstowardsscommercescaledevelopmentandvalidation AT balpreetkaur measuringconsumerperceptionstowardsscommercescaledevelopmentandvalidation |