Relationality is not WEIRD: the importance of relational thinking in the majority of the planet’s societies

The W.E.I.R.D. acronym refers to populations that are Western, Educated, Industrialized, Rich, and Democratic. The concept emerged with scholars’ realizations that much psychological research makes universal claims based on work with WEIRD participants, despite the fact that WEIRD cultures are globa...

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Main Authors: Rachelle K. Gould, Yolanda Jimenez Naranjo, Patricia Balvanera
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Ecosystems and People
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Online Access:https://www.tandfonline.com/doi/10.1080/26395916.2024.2427810
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author Rachelle K. Gould
Yolanda Jimenez Naranjo
Patricia Balvanera
author_facet Rachelle K. Gould
Yolanda Jimenez Naranjo
Patricia Balvanera
author_sort Rachelle K. Gould
collection DOAJ
description The W.E.I.R.D. acronym refers to populations that are Western, Educated, Industrialized, Rich, and Democratic. The concept emerged with scholars’ realizations that much psychological research makes universal claims based on work with WEIRD participants, despite the fact that WEIRD cultures are globally unusual. We note a related trend in sustainability science and practice: WEIRD psychological tendencies (and related institutions and assumptions) tend to dominate in global sustainability policy/practice. In this paper, we explore one set of potential implications of this dominance via a focus on psychological differences that relate to an emerging focal interest in sustainability science: relationality. We show that many non-WEIRD psychological tendencies are more relational than their WEIRD counterparts. We then assess how these differences relate to seven key features of sustainability. We identify how non-WEIRD relationality is likely to contribute to sustainability in unique ways and discuss research gaps that preclude full understanding of the implications of a WEIRD (and therefore less relational) focus. To illustrate connections between non-WEIRD psychological tendencies and sustainability, we offer the example of the perspective of comunalidad, of the original peoples of Oaxaca, Mexico. This perspective is reflected in a new Oaxacan regional university. Our analysis overall suggests that a focus on WEIRD psychology (even, or perhaps especially, if implicit) omits or underplays many forms of more relational thinking, which are likely associated with sustainability.
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spelling doaj-art-ca71164e07a74dc39a47d36ccbfdee912025-08-20T02:29:26ZengTaylor & Francis GroupEcosystems and People2639-59082639-59162025-12-0121110.1080/26395916.2024.2427810Relationality is not WEIRD: the importance of relational thinking in the majority of the planet’s societiesRachelle K. Gould0Yolanda Jimenez Naranjo1Patricia Balvanera2Rubenstein School of Environment and Natural Resources and Gund Institute for the Environment, University of Vermont, Burlington, USAInstituto de Investigaciones Sociológicas, Universidad Autónoma Benito Juárez de Oaxaca, Oaxaca, MéxicoInstituto de Investigaciones en Ecosistemas y Sustentabilidad, Universidad Nacional Autónoma de México, Morelia, MéxicoThe W.E.I.R.D. acronym refers to populations that are Western, Educated, Industrialized, Rich, and Democratic. The concept emerged with scholars’ realizations that much psychological research makes universal claims based on work with WEIRD participants, despite the fact that WEIRD cultures are globally unusual. We note a related trend in sustainability science and practice: WEIRD psychological tendencies (and related institutions and assumptions) tend to dominate in global sustainability policy/practice. In this paper, we explore one set of potential implications of this dominance via a focus on psychological differences that relate to an emerging focal interest in sustainability science: relationality. We show that many non-WEIRD psychological tendencies are more relational than their WEIRD counterparts. We then assess how these differences relate to seven key features of sustainability. We identify how non-WEIRD relationality is likely to contribute to sustainability in unique ways and discuss research gaps that preclude full understanding of the implications of a WEIRD (and therefore less relational) focus. To illustrate connections between non-WEIRD psychological tendencies and sustainability, we offer the example of the perspective of comunalidad, of the original peoples of Oaxaca, Mexico. This perspective is reflected in a new Oaxacan regional university. Our analysis overall suggests that a focus on WEIRD psychology (even, or perhaps especially, if implicit) omits or underplays many forms of more relational thinking, which are likely associated with sustainability.https://www.tandfonline.com/doi/10.1080/26395916.2024.2427810Simon WestDiversitypluralismpsychologyrelational turnrelational values
spellingShingle Rachelle K. Gould
Yolanda Jimenez Naranjo
Patricia Balvanera
Relationality is not WEIRD: the importance of relational thinking in the majority of the planet’s societies
Ecosystems and People
Simon West
Diversity
pluralism
psychology
relational turn
relational values
title Relationality is not WEIRD: the importance of relational thinking in the majority of the planet’s societies
title_full Relationality is not WEIRD: the importance of relational thinking in the majority of the planet’s societies
title_fullStr Relationality is not WEIRD: the importance of relational thinking in the majority of the planet’s societies
title_full_unstemmed Relationality is not WEIRD: the importance of relational thinking in the majority of the planet’s societies
title_short Relationality is not WEIRD: the importance of relational thinking in the majority of the planet’s societies
title_sort relationality is not weird the importance of relational thinking in the majority of the planet s societies
topic Simon West
Diversity
pluralism
psychology
relational turn
relational values
url https://www.tandfonline.com/doi/10.1080/26395916.2024.2427810
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