Assessing the Impact of Digital Tools on the Recruitment Process Using the Design Thinking Methodology

This study explores the information–communication discourse in modern recruitment by applying the Design Thinking (DT) methodology to enhance employee selection and integration strategies. By incorporating digital tools and empathetic approaches, this study examines innovative practices that improve...

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Main Authors: Danijela Magdalenić, Ljerka Luić
Format: Article
Language:English
Published: MDPI AG 2025-04-01
Series:Administrative Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-3387/15/4/139
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author Danijela Magdalenić
Ljerka Luić
author_facet Danijela Magdalenić
Ljerka Luić
author_sort Danijela Magdalenić
collection DOAJ
description This study explores the information–communication discourse in modern recruitment by applying the Design Thinking (DT) methodology to enhance employee selection and integration strategies. By incorporating digital tools and empathetic approaches, this study examines innovative practices that improve candidate experience and ensure alignment with organizational culture. This study follows the DT framework, encompassing empathy, problem definition, and ideation, with a research sample including candidates, employees, and HR professionals. Methods such as desk research, interviews, diary methods, and P/C matrix diagonalization, supported by original metrics, assess the effectiveness of these approaches. The findings highlight that digital tools, particularly gamification and online assessments, significantly enhance recruitment quality, increase efficiency, reduce hiring time, and improve cultural alignment. Additionally, this study develops informational constructs of knowledge, skills, and attitudes, offering deeper insights into key factors for successful hiring. By integrating new media and technological solutions, this research contributes to transforming traditional recruitment practices into more candidate-centred processes. Further evaluation through complementary studies is recommended to determine the long-term impact of digital tools on recruitment outcomes and employee selection success.
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spelling doaj-art-ca60044276c64be9b9521c6ddbf3f5012025-08-20T02:24:39ZengMDPI AGAdministrative Sciences2076-33872025-04-0115413910.3390/admsci15040139Assessing the Impact of Digital Tools on the Recruitment Process Using the Design Thinking MethodologyDanijela Magdalenić0Ljerka Luić1Postgraduate Studies, University North, 48000 Koprivnica, CroatiaPostgraduate Studies, University North, 48000 Koprivnica, CroatiaThis study explores the information–communication discourse in modern recruitment by applying the Design Thinking (DT) methodology to enhance employee selection and integration strategies. By incorporating digital tools and empathetic approaches, this study examines innovative practices that improve candidate experience and ensure alignment with organizational culture. This study follows the DT framework, encompassing empathy, problem definition, and ideation, with a research sample including candidates, employees, and HR professionals. Methods such as desk research, interviews, diary methods, and P/C matrix diagonalization, supported by original metrics, assess the effectiveness of these approaches. The findings highlight that digital tools, particularly gamification and online assessments, significantly enhance recruitment quality, increase efficiency, reduce hiring time, and improve cultural alignment. Additionally, this study develops informational constructs of knowledge, skills, and attitudes, offering deeper insights into key factors for successful hiring. By integrating new media and technological solutions, this research contributes to transforming traditional recruitment practices into more candidate-centred processes. Further evaluation through complementary studies is recommended to determine the long-term impact of digital tools on recruitment outcomes and employee selection success.https://www.mdpi.com/2076-3387/15/4/139design thinkingrecruitmentinformation–communication discoursedigital toolsinformational constructs
spellingShingle Danijela Magdalenić
Ljerka Luić
Assessing the Impact of Digital Tools on the Recruitment Process Using the Design Thinking Methodology
Administrative Sciences
design thinking
recruitment
information–communication discourse
digital tools
informational constructs
title Assessing the Impact of Digital Tools on the Recruitment Process Using the Design Thinking Methodology
title_full Assessing the Impact of Digital Tools on the Recruitment Process Using the Design Thinking Methodology
title_fullStr Assessing the Impact of Digital Tools on the Recruitment Process Using the Design Thinking Methodology
title_full_unstemmed Assessing the Impact of Digital Tools on the Recruitment Process Using the Design Thinking Methodology
title_short Assessing the Impact of Digital Tools on the Recruitment Process Using the Design Thinking Methodology
title_sort assessing the impact of digital tools on the recruitment process using the design thinking methodology
topic design thinking
recruitment
information–communication discourse
digital tools
informational constructs
url https://www.mdpi.com/2076-3387/15/4/139
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