Identifying and selecting the most appropriate social media for the development of SCRM systems

Undoubtedly, information technology is one of the main factors for change in modern societies. As the other components involved in the community, organizational customers have undergone changes to the extent that they are referred to as "social customers"; So, the inability to follow the d...

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Bibliographic Details
Main Authors: Masoud Khoshheykal, Navid Nezafati
Format: Article
Language:English
Published: University of Tehran 2015-01-01
Series:Journal of Information Technology Management
Subjects:
Online Access:https://jitm.ut.ac.ir/article_52453_4fb39e123df852338c1d880113e5779c.pdf
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