Consumer Readiness for Microtransactions in Digital Content Business Models
As digital content increasingly moves away from free access, microtransactions may provide an alternative. There is a need for research on microtransactions as a general digital content payment mechanism. Businesses can capitalize on this technological advancement by expanding their paid digital con...
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| Format: | Article |
| Language: | English |
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MDPI AG
2024-09-01
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| Series: | Businesses |
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| Online Access: | https://www.mdpi.com/2673-7116/4/3/29 |
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| _version_ | 1850258251896061952 |
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| author | Pankaj Chaudhary Richelle Oakley DaSouza |
| author_facet | Pankaj Chaudhary Richelle Oakley DaSouza |
| author_sort | Pankaj Chaudhary |
| collection | DOAJ |
| description | As digital content increasingly moves away from free access, microtransactions may provide an alternative. There is a need for research on microtransactions as a general digital content payment mechanism. Businesses can capitalize on this technological advancement by expanding their paid digital content offerings without resorting to subscription-based services. This study examines a taxonomy for microtransactions based on consumer buying behavior, presents business models for microtransaction payment processing, and examines issues with its implementation. Data collected from 180 consumers were analyzed using quantitative and qualitative analyses to assess the receptiveness and perception of microtransactions. The results indicate that consumers are receptive to the concept of microtransactions and are willing to spend on five distinct digital content categories. This study concludes with a discussion of issues that consumers foresee with digital content microtransactions and implications for interested businesses. |
| format | Article |
| id | doaj-art-ca51ccc82b1e49d285f2c728fb0143da |
| institution | OA Journals |
| issn | 2673-7116 |
| language | English |
| publishDate | 2024-09-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Businesses |
| spelling | doaj-art-ca51ccc82b1e49d285f2c728fb0143da2025-08-20T01:56:13ZengMDPI AGBusinesses2673-71162024-09-014347349010.3390/businesses4030029Consumer Readiness for Microtransactions in Digital Content Business ModelsPankaj Chaudhary0Richelle Oakley DaSouza1Willie A. Deese College of Business and Economics, North Carolina A&T State University, Greensboro, NC 27411, USAWillie A. Deese College of Business and Economics, North Carolina A&T State University, Greensboro, NC 27411, USAAs digital content increasingly moves away from free access, microtransactions may provide an alternative. There is a need for research on microtransactions as a general digital content payment mechanism. Businesses can capitalize on this technological advancement by expanding their paid digital content offerings without resorting to subscription-based services. This study examines a taxonomy for microtransactions based on consumer buying behavior, presents business models for microtransaction payment processing, and examines issues with its implementation. Data collected from 180 consumers were analyzed using quantitative and qualitative analyses to assess the receptiveness and perception of microtransactions. The results indicate that consumers are receptive to the concept of microtransactions and are willing to spend on five distinct digital content categories. This study concludes with a discussion of issues that consumers foresee with digital content microtransactions and implications for interested businesses.https://www.mdpi.com/2673-7116/4/3/29microtransactionsbusiness modelsdigital content |
| spellingShingle | Pankaj Chaudhary Richelle Oakley DaSouza Consumer Readiness for Microtransactions in Digital Content Business Models Businesses microtransactions business models digital content |
| title | Consumer Readiness for Microtransactions in Digital Content Business Models |
| title_full | Consumer Readiness for Microtransactions in Digital Content Business Models |
| title_fullStr | Consumer Readiness for Microtransactions in Digital Content Business Models |
| title_full_unstemmed | Consumer Readiness for Microtransactions in Digital Content Business Models |
| title_short | Consumer Readiness for Microtransactions in Digital Content Business Models |
| title_sort | consumer readiness for microtransactions in digital content business models |
| topic | microtransactions business models digital content |
| url | https://www.mdpi.com/2673-7116/4/3/29 |
| work_keys_str_mv | AT pankajchaudhary consumerreadinessformicrotransactionsindigitalcontentbusinessmodels AT richelleoakleydasouza consumerreadinessformicrotransactionsindigitalcontentbusinessmodels |