Exploring language use in apology strategies of tourists visiting Saudi Arabia.

This research explores the apology strategies employed by international tourists visiting Saudi Arabia, particularly in the context of the Kingdom's rapid tourism expansion under Vision 2030. With the introduction of new tourism policies, the country has opened itself to a wide range of interna...

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Main Authors: Abdullah Al Fraidan, Abdulaziz A Alhulaybi
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2025-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0319393
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author Abdullah Al Fraidan
Abdulaziz A Alhulaybi
author_facet Abdullah Al Fraidan
Abdulaziz A Alhulaybi
author_sort Abdullah Al Fraidan
collection DOAJ
description This research explores the apology strategies employed by international tourists visiting Saudi Arabia, particularly in the context of the Kingdom's rapid tourism expansion under Vision 2030. With the introduction of new tourism policies, the country has opened itself to a wide range of international visitors, increasing the likelihood of cultural missteps. The study investigates how tourists navigate Saudi Arabia's conservative social norms, focusing on factors such as language use, cultural awareness, and the perceived severity of offenses. Data were collected through qualitative focus group interviews with international tourists, analyzing how apology strategies are influenced by social dynamics, gender norms, and power structures. The findings suggest that tourists who demonstrate cultural sensitivity, particularly by using Arabic, are more likely to have their apologies accepted. The study highlights the importance of cross-cultural competence in managing tourist-local interactions and provides insights for tourism operators and policymakers on improving the tourist experience in Saudi Arabia. The research contributes to a deeper understanding of cross-cultural communication in the context of a rapidly growing tourism industry.
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institution Kabale University
issn 1932-6203
language English
publishDate 2025-01-01
publisher Public Library of Science (PLoS)
record_format Article
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spelling doaj-art-ca31bb67d9f6449a980df6ac45e492032025-08-20T03:52:51ZengPublic Library of Science (PLoS)PLoS ONE1932-62032025-01-01202e031939310.1371/journal.pone.0319393Exploring language use in apology strategies of tourists visiting Saudi Arabia.Abdullah Al FraidanAbdulaziz A AlhulaybiThis research explores the apology strategies employed by international tourists visiting Saudi Arabia, particularly in the context of the Kingdom's rapid tourism expansion under Vision 2030. With the introduction of new tourism policies, the country has opened itself to a wide range of international visitors, increasing the likelihood of cultural missteps. The study investigates how tourists navigate Saudi Arabia's conservative social norms, focusing on factors such as language use, cultural awareness, and the perceived severity of offenses. Data were collected through qualitative focus group interviews with international tourists, analyzing how apology strategies are influenced by social dynamics, gender norms, and power structures. The findings suggest that tourists who demonstrate cultural sensitivity, particularly by using Arabic, are more likely to have their apologies accepted. The study highlights the importance of cross-cultural competence in managing tourist-local interactions and provides insights for tourism operators and policymakers on improving the tourist experience in Saudi Arabia. The research contributes to a deeper understanding of cross-cultural communication in the context of a rapidly growing tourism industry.https://doi.org/10.1371/journal.pone.0319393
spellingShingle Abdullah Al Fraidan
Abdulaziz A Alhulaybi
Exploring language use in apology strategies of tourists visiting Saudi Arabia.
PLoS ONE
title Exploring language use in apology strategies of tourists visiting Saudi Arabia.
title_full Exploring language use in apology strategies of tourists visiting Saudi Arabia.
title_fullStr Exploring language use in apology strategies of tourists visiting Saudi Arabia.
title_full_unstemmed Exploring language use in apology strategies of tourists visiting Saudi Arabia.
title_short Exploring language use in apology strategies of tourists visiting Saudi Arabia.
title_sort exploring language use in apology strategies of tourists visiting saudi arabia
url https://doi.org/10.1371/journal.pone.0319393
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AT abdulazizaalhulaybi exploringlanguageuseinapologystrategiesoftouristsvisitingsaudiarabia