From corporate responsibility to green loyalty: How CSR initiatives shape sustainable choices among banking consumers in China
Climate change and environmental degradation demand sustainable corporate responses. In the Chinese banking sector, CSR is increasingly recognized as a driver of green customer loyalty. This study fills a gap by employing a dual mediation-moderation model grounded in Social Identity Theory. Our mode...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-05-01
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| Series: | Acta Psychologica |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S0001691825002574 |
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