The Emotional Battle of The Sexes Game: Psychological Game Theory Applied to the Choice of Tourism

The Emotional Battle of The Sexes Game: Psychological Game Theory Applied to the Choice of Tourism

Purpose - Beach or mountain? This study focuses on the complex decision-making process travelers face when choosing a destination, highlighting the significant but understudied role of emotions in destination choice, particularly how emotional expectations influence tourism evaluation. The aim is...

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Bibliographic Details
Main Authors: Jose M. Mas, Dr. Anett Erdmann, Dr. Kathrin Jaszus
Format: Article
Language:English
Published: Faculty of tourism and hospitality management 2025-07-01
Series:Tourism and Hospitality Management
Subjects:
tourism advertising
psychological game theory
neuromarketing
value assessment
emotional assessment
Online Access:https://thm.fthm.hr/images/issues/vol31no2/4_Mas_Erdmann_Jaszus
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