Personality, Gender, and Age as Predictors of Media Richness Preference
Media richness, the degree to which a specific media transmits information in multiple channels, is an important concept as the number of available multimedia communication methods increases regularly. Individuals differ in their preferences for media richness which may influence their choice of com...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2015-01-01
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| Series: | Advances in Multimedia |
| Online Access: | http://dx.doi.org/10.1155/2015/243980 |
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| _version_ | 1850174685693607936 |
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| author | David R. Dunaetz Timothy C. Lisk Matthew Minsuk Shin |
| author_facet | David R. Dunaetz Timothy C. Lisk Matthew Minsuk Shin |
| author_sort | David R. Dunaetz |
| collection | DOAJ |
| description | Media richness, the degree to which a specific media transmits information in multiple channels, is an important concept as the number of available multimedia communication methods increases regularly. Individuals differ in their preferences for media richness which may influence their choice of communication multimedia in a given situation. These preferences can influence how successful their communication efforts will be. This exploratory study of 299 adults (ages 16–84) with at least a basic ability to compute examines the relationship between multimedia preference and age, gender, and personality traits. Males and people with higher levels of extraversion and agreeableness were found to have a higher preference for media richness. Age was not a significant predictor of media richness preference. |
| format | Article |
| id | doaj-art-c9fb6cf04f1048559f6ee728bc53ca1e |
| institution | OA Journals |
| issn | 1687-5680 1687-5699 |
| language | English |
| publishDate | 2015-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Advances in Multimedia |
| spelling | doaj-art-c9fb6cf04f1048559f6ee728bc53ca1e2025-08-20T02:19:37ZengWileyAdvances in Multimedia1687-56801687-56992015-01-01201510.1155/2015/243980243980Personality, Gender, and Age as Predictors of Media Richness PreferenceDavid R. Dunaetz0Timothy C. Lisk1Matthew Minsuk Shin2Department of Leadership and Organizational Psychology, Azusa Pacific University, Azusa, CA 91702, USACornerstone On Demand, San Francisco, CA 94107, USADepartment of International Trade, College of Commerce & Economics, Konkuk University, Sanghuh Hall No. 638, 120 Neungdong-ro, Kwangjin-gu, Seoul 143-701, Republic of KoreaMedia richness, the degree to which a specific media transmits information in multiple channels, is an important concept as the number of available multimedia communication methods increases regularly. Individuals differ in their preferences for media richness which may influence their choice of communication multimedia in a given situation. These preferences can influence how successful their communication efforts will be. This exploratory study of 299 adults (ages 16–84) with at least a basic ability to compute examines the relationship between multimedia preference and age, gender, and personality traits. Males and people with higher levels of extraversion and agreeableness were found to have a higher preference for media richness. Age was not a significant predictor of media richness preference.http://dx.doi.org/10.1155/2015/243980 |
| spellingShingle | David R. Dunaetz Timothy C. Lisk Matthew Minsuk Shin Personality, Gender, and Age as Predictors of Media Richness Preference Advances in Multimedia |
| title | Personality, Gender, and Age as Predictors of Media Richness Preference |
| title_full | Personality, Gender, and Age as Predictors of Media Richness Preference |
| title_fullStr | Personality, Gender, and Age as Predictors of Media Richness Preference |
| title_full_unstemmed | Personality, Gender, and Age as Predictors of Media Richness Preference |
| title_short | Personality, Gender, and Age as Predictors of Media Richness Preference |
| title_sort | personality gender and age as predictors of media richness preference |
| url | http://dx.doi.org/10.1155/2015/243980 |
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