Website users’ segmentation to promote library resources and services

Website users’ segmentation to promote library resources and services

The article is devoted to the review of the effectiveness main indicators to promote library resources and services related to the intended target audience evidently for the State Public Scientific Technological Library of the Siberian Branch of the Russian Academy of Sciences (SPSTL SB RAS) website...

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Bibliographic Details
Main Authors: A. E. Rykhtorova, O. M. Udartseva
Format: Article
Language:Russian
Published: Siberian Branch of the Russian Academy of Science, State Public Scientific Technological Library 2018-09-01
Series:Библиосфера
Subjects:
library resources
promotion methods
web metrics
web analytics tools
users’ segmentation
users’ clusters
Online Access:https://www.bibliosphere.ru/jour/article/view/260
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