Neoliberal Policy and Equity on Campus: A Comparative Administrative Study of Name, Image, and Likeness (NIL) and College Athletics
This research analyzes NIL policy to determine its fit within the neoliberal policy framework and assesses its intersection with equity. Systemic and administrative factors within college athletics contribute to the NIL landscape. Disparities in earning potential are a natural product of market-bas...
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| Format: | Article |
| Language: | English |
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University of Minnesota Libraries Publishing
2025-01-01
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| Series: | Journal of Social Equity and Public Administration |
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| Online Access: | https://jsepajournal.org/index.php/jsepa/article/view/5857 |
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| _version_ | 1823861366822273024 |
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| author | Darrell Lovell |
| author_facet | Darrell Lovell |
| author_sort | Darrell Lovell |
| collection | DOAJ |
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This research analyzes NIL policy to determine its fit within the neoliberal policy framework and assesses its intersection with equity. Systemic and administrative factors within college athletics contribute to the NIL landscape. Disparities in earning potential are a natural product of market-based policies. Earnings and valuations by race and gender show equity ramifications. A comparative analysis of NIL policies and university websites and interviews shows a shift toward the neoliberal approach, providing targeted administrative mandates while promoting market capitalism within college athletics. As a result, NIL policy’s neoliberal tendencies have a significant impact on social equity.
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| format | Article |
| id | doaj-art-c9ceaa496abb410bb1a5bef1a0df0051 |
| institution | Kabale University |
| issn | 2832-9287 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | University of Minnesota Libraries Publishing |
| record_format | Article |
| series | Journal of Social Equity and Public Administration |
| spelling | doaj-art-c9ceaa496abb410bb1a5bef1a0df00512025-02-09T21:38:24ZengUniversity of Minnesota Libraries PublishingJournal of Social Equity and Public Administration2832-92872025-01-013110.24926/jsepa.v3i1.5857Neoliberal Policy and Equity on Campus: A Comparative Administrative Study of Name, Image, and Likeness (NIL) and College AthleticsDarrell Lovell0West Texas A&M University This research analyzes NIL policy to determine its fit within the neoliberal policy framework and assesses its intersection with equity. Systemic and administrative factors within college athletics contribute to the NIL landscape. Disparities in earning potential are a natural product of market-based policies. Earnings and valuations by race and gender show equity ramifications. A comparative analysis of NIL policies and university websites and interviews shows a shift toward the neoliberal approach, providing targeted administrative mandates while promoting market capitalism within college athletics. As a result, NIL policy’s neoliberal tendencies have a significant impact on social equity. https://jsepajournal.org/index.php/jsepa/article/view/5857Gender equityequity and racename, image, and likeness (NIL)neoliberal policycollege athletics administration |
| spellingShingle | Darrell Lovell Neoliberal Policy and Equity on Campus: A Comparative Administrative Study of Name, Image, and Likeness (NIL) and College Athletics Journal of Social Equity and Public Administration Gender equity equity and race name, image, and likeness (NIL) neoliberal policy college athletics administration |
| title | Neoliberal Policy and Equity on Campus: A Comparative Administrative Study of Name, Image, and Likeness (NIL) and College Athletics |
| title_full | Neoliberal Policy and Equity on Campus: A Comparative Administrative Study of Name, Image, and Likeness (NIL) and College Athletics |
| title_fullStr | Neoliberal Policy and Equity on Campus: A Comparative Administrative Study of Name, Image, and Likeness (NIL) and College Athletics |
| title_full_unstemmed | Neoliberal Policy and Equity on Campus: A Comparative Administrative Study of Name, Image, and Likeness (NIL) and College Athletics |
| title_short | Neoliberal Policy and Equity on Campus: A Comparative Administrative Study of Name, Image, and Likeness (NIL) and College Athletics |
| title_sort | neoliberal policy and equity on campus a comparative administrative study of name image and likeness nil and college athletics |
| topic | Gender equity equity and race name, image, and likeness (NIL) neoliberal policy college athletics administration |
| url | https://jsepajournal.org/index.php/jsepa/article/view/5857 |
| work_keys_str_mv | AT darrelllovell neoliberalpolicyandequityoncampusacomparativeadministrativestudyofnameimageandlikenessnilandcollegeathletics |