THE EFFECT OF NEW PRODUCT DEVELOPMENT ON ORGANIZATIONAL PERFORMANCE
New product development has become a potentially valuable way of securing a competitive advantage by improving organizational performances. Fundamentally, a firm fulfills this purpose through its products. The main purpose of this research is to assess the effect of new product development on organi...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Sitech
2022-12-01
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| Series: | Annals of the University of Craiova for Journalism, Communication and Management |
| Subjects: | |
| Online Access: | https://www.aucjc.ro/wp-content/uploads/2022/12/aucjcm-8-6-22.pdf |
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