Black Sea Tourism and the Orient: Bulgarian Visual Images (1920s–1980s)
The article examines the image, interpretations and transformations of the Orient, spread in the Bulgarian cultural space in the 1920s and in the 1960s–1980s. The study centers on the use of the Orient for branding and advertising of the Bulgarian Black Sea resorts as contact zones for ethno-religio...
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| Format: | Article |
| Language: | Bulgarian |
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Maria Curie-Skłodowska University
2025-01-01
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| Series: | Zeszyty Cyrylo-Metodiańskie |
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| Online Access: | https://journals.umcs.pl/zcm/article/view/17603 |
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| _version_ | 1841536595558137856 |
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| author | Georgeta Nazarska |
| author_facet | Georgeta Nazarska |
| author_sort | Georgeta Nazarska |
| collection | DOAJ |
| description | The article examines the image, interpretations and transformations of the Orient, spread in the Bulgarian cultural space in the 1920s and in the 1960s–1980s. The study centers on the use of the Orient for branding and advertising of the Bulgarian Black Sea resorts as contact zones for ethno-religious and transnational communication. The main sources, analyzed from a social-historical perspective in comparison with other sources and as visual sources in relevant cultural discourse, are Bulgarian postcards and photographs with Oriental motifs aimed at attracting tourists and activating their ideas about the East. Some examples from Bulgarian feature cinema are discussed as well. Original title in Bulgarian: Черноморски туризъм и Ориент: български визуални образи (20-те – 80-те години на ХХ в.). |
| format | Article |
| id | doaj-art-c95ebfc394434e0caebcc40e58d96b42 |
| institution | Kabale University |
| issn | 2449-8297 |
| language | Bulgarian |
| publishDate | 2025-01-01 |
| publisher | Maria Curie-Skłodowska University |
| record_format | Article |
| series | Zeszyty Cyrylo-Metodiańskie |
| spelling | doaj-art-c95ebfc394434e0caebcc40e58d96b422025-01-14T15:00:37ZbulMaria Curie-Skłodowska UniversityZeszyty Cyrylo-Metodiańskie2449-82972025-01-011493106http://dx.doi.org/10.17951/zcm.2025.14.93-106Black Sea Tourism and the Orient: Bulgarian Visual Images (1920s–1980s) Georgeta Nazarska0https://orcid.org/0000-0002-6448-3692University of Library Studies and Information Technologies, SofiaThe article examines the image, interpretations and transformations of the Orient, spread in the Bulgarian cultural space in the 1920s and in the 1960s–1980s. The study centers on the use of the Orient for branding and advertising of the Bulgarian Black Sea resorts as contact zones for ethno-religious and transnational communication. The main sources, analyzed from a social-historical perspective in comparison with other sources and as visual sources in relevant cultural discourse, are Bulgarian postcards and photographs with Oriental motifs aimed at attracting tourists and activating their ideas about the East. Some examples from Bulgarian feature cinema are discussed as well. Original title in Bulgarian: Черноморски туризъм и Ориент: български визуални образи (20-те – 80-те години на ХХ в.).https://journals.umcs.pl/zcm/article/view/17603orienttourismbulgariavisual imagesphotographs |
| spellingShingle | Georgeta Nazarska Black Sea Tourism and the Orient: Bulgarian Visual Images (1920s–1980s) Zeszyty Cyrylo-Metodiańskie orient tourism bulgaria visual images photographs |
| title | Black Sea Tourism and the Orient: Bulgarian Visual Images (1920s–1980s) |
| title_full | Black Sea Tourism and the Orient: Bulgarian Visual Images (1920s–1980s) |
| title_fullStr | Black Sea Tourism and the Orient: Bulgarian Visual Images (1920s–1980s) |
| title_full_unstemmed | Black Sea Tourism and the Orient: Bulgarian Visual Images (1920s–1980s) |
| title_short | Black Sea Tourism and the Orient: Bulgarian Visual Images (1920s–1980s) |
| title_sort | black sea tourism and the orient bulgarian visual images 1920s 1980s |
| topic | orient tourism bulgaria visual images photographs |
| url | https://journals.umcs.pl/zcm/article/view/17603 |
| work_keys_str_mv | AT georgetanazarska blackseatourismandtheorientbulgarianvisualimages1920s1980s |