Investigating the Factors Affecting the Growth and Development of Iranian Sport Startups in the Post-Corona Era

Purpose: The startups are usually based on risky ideas whose business model is not clear and their target market is also assumed. Startups play an important role in creating new jobs, innovation, flexibility, and economic growth. Therefore, the purpose of this study is to investigate the factors aff...

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Main Authors: Shahab Amiri, Amir Rahimi, Leila Shahbazpour, Mahya Shabani
Format: Article
Language:English
Published: University of Mohaghegh Ardabili 2024-01-01
Series:Research in Sport Management and Marketing
Subjects:
Online Access:https://rsmm.uma.ac.ir/article_2435_ea0baecb706e5f8e000a6cd44a0e115d.pdf
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author Shahab Amiri
Amir Rahimi
Leila Shahbazpour
Mahya Shabani
author_facet Shahab Amiri
Amir Rahimi
Leila Shahbazpour
Mahya Shabani
author_sort Shahab Amiri
collection DOAJ
description Purpose: The startups are usually based on risky ideas whose business model is not clear and their target market is also assumed. Startups play an important role in creating new jobs, innovation, flexibility, and economic growth. Therefore, the purpose of this study is to investigate the factors affecting the growth and development of Iran sport startups in the post-corona era. Method: This study was qualitative research based on thematic analysis. The study is exploratory research and is considered qualitative. The research data were collected through purposeful sampling and based on deep semi-structured interviews with experts in this field. The interviews continued until theoretical saturation was reached. In order to analyze the conducted interviews, they were reviewed one by one and coded. Acceptability and transferability were used for the validity of the research. The test-retest reliability method was used to measure reliability in this research. Results: The results of the coding of the interviews showed that the factors affecting the growth and development of Iranian sport startups in the post-corona era include five components: efficient human resources, facilitating the conditions for the development of startups, new and updated technologies, financial funding, and government support. Conclusion: We can witness the development of the sport industry if special attention is paid to the factors influencing the development of sports startups in the country in the post-corona era and proper planning is done. The findings will help entrepreneurs, policymakers, and other stakeholders in the sport startup ecosystem.
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spelling doaj-art-c95a784d4c2f41dabf299c0a07853d602025-08-20T02:02:12ZengUniversity of Mohaghegh ArdabiliResearch in Sport Management and Marketing2783-23922783-16712024-01-015110611810.22098/rsmm.2023.12962.12322435Investigating the Factors Affecting the Growth and Development of Iranian Sport Startups in the Post-Corona EraShahab Amiri0Amir Rahimi1Leila Shahbazpour2Mahya Shabani3Faculty of Physical Education and Sport Sciences, University of Allameh Tabataba'iPhd of Sport Mnagement, University of Hakim Sabzevari, Sabzevar, IranPh.D. Student of Sport Management, University of Guilan, Rasht, IranFaculty of Physical Education and Sport Sciences, University of Allameh Tabataba'iPurpose: The startups are usually based on risky ideas whose business model is not clear and their target market is also assumed. Startups play an important role in creating new jobs, innovation, flexibility, and economic growth. Therefore, the purpose of this study is to investigate the factors affecting the growth and development of Iran sport startups in the post-corona era. Method: This study was qualitative research based on thematic analysis. The study is exploratory research and is considered qualitative. The research data were collected through purposeful sampling and based on deep semi-structured interviews with experts in this field. The interviews continued until theoretical saturation was reached. In order to analyze the conducted interviews, they were reviewed one by one and coded. Acceptability and transferability were used for the validity of the research. The test-retest reliability method was used to measure reliability in this research. Results: The results of the coding of the interviews showed that the factors affecting the growth and development of Iranian sport startups in the post-corona era include five components: efficient human resources, facilitating the conditions for the development of startups, new and updated technologies, financial funding, and government support. Conclusion: We can witness the development of the sport industry if special attention is paid to the factors influencing the development of sports startups in the country in the post-corona era and proper planning is done. The findings will help entrepreneurs, policymakers, and other stakeholders in the sport startup ecosystem.https://rsmm.uma.ac.ir/article_2435_ea0baecb706e5f8e000a6cd44a0e115d.pdfstartupsportgrowth and developmentpost-corona
spellingShingle Shahab Amiri
Amir Rahimi
Leila Shahbazpour
Mahya Shabani
Investigating the Factors Affecting the Growth and Development of Iranian Sport Startups in the Post-Corona Era
Research in Sport Management and Marketing
startup
sport
growth and development
post-corona
title Investigating the Factors Affecting the Growth and Development of Iranian Sport Startups in the Post-Corona Era
title_full Investigating the Factors Affecting the Growth and Development of Iranian Sport Startups in the Post-Corona Era
title_fullStr Investigating the Factors Affecting the Growth and Development of Iranian Sport Startups in the Post-Corona Era
title_full_unstemmed Investigating the Factors Affecting the Growth and Development of Iranian Sport Startups in the Post-Corona Era
title_short Investigating the Factors Affecting the Growth and Development of Iranian Sport Startups in the Post-Corona Era
title_sort investigating the factors affecting the growth and development of iranian sport startups in the post corona era
topic startup
sport
growth and development
post-corona
url https://rsmm.uma.ac.ir/article_2435_ea0baecb706e5f8e000a6cd44a0e115d.pdf
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AT leilashahbazpour investigatingthefactorsaffectingthegrowthanddevelopmentofiraniansportstartupsinthepostcoronaera
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