Prosociality as persuasive appeals: considering altruism, solidarity, and reciprocity from a psychological reactance perspective
Drawing from recent literature on prosocial motivation, we devise three prosocial persuasive appeals, altruism, solidarity, and reciprocity, and test if they are persuasive in encouraging prevention adherence in the late COVID pandemic. Additionally, we explore how three prosocial appeals differ in...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2025-12-01
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| Series: | Social Influence |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/15534510.2025.2495570 |
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