Data-Driven Retention Marketing Development Strategy in Telecom Enterprise
As the new market shrink，some new product market become even to zero，the marketing strategy goal transfer from acquisition to customer retention in the telecom enterprise.Because of the gap between the retention marketing goal and the marketing reality，it was discussed how the telecom company could...
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| Main Authors: | , |
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| Format: | Article |
| Language: | zho |
| Published: |
Beijing Xintong Media Co., Ltd
2015-07-01
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| Series: | Dianxin kexue |
| Subjects: | |
| Online Access: | http://www.telecomsci.com/zh/article/doi/10.11959/j.issn.1000-0801.2015175/ |
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