Unveiling the effect of visual openness on engagement and creativity through electroencephalograms

This study aimed to investigate the effect of visual openness on cognitive function, specifically creativity and engagement. This study, grounded in cognitive load theory, involved the collection of real-time electroencephalogram data from participants undertaking engagement and creativity tasks at...

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Main Authors: Ju Eun Cho, Na Hyeon Park, Han Jong Jun
Format: Article
Language:English
Published: Taylor & Francis Group 2025-07-01
Series:Journal of Asian Architecture and Building Engineering
Subjects:
Online Access:http://dx.doi.org/10.1080/13467581.2025.2526192
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author Ju Eun Cho
Na Hyeon Park
Han Jong Jun
author_facet Ju Eun Cho
Na Hyeon Park
Han Jong Jun
author_sort Ju Eun Cho
collection DOAJ
description This study aimed to investigate the effect of visual openness on cognitive function, specifically creativity and engagement. This study, grounded in cognitive load theory, involved the collection of real-time electroencephalogram data from participants undertaking engagement and creativity tasks at different levels of blind openness (0%, 25%, 50%, 75%, and 100%). Our multivariate analysis shows that a moderate degree of blind openness (50% and 75%) is positively associated with creativity. Further, the interaction between blind openness and engagement has a positive influence on creativity. This implies that cognitive function may be improved under an optimal level of visual openness. The findings suggest that an optimal level of visual openness in educational and workplace settings may enhance cognitive function and productivity, potentially informing the design of indoor environments. This study contributes to understanding how physical environmental factors, specifically visual openness, influence cognitive performance. Additionally, electroencephalograms provide more objective data compared with traditional self-reported measures.
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institution Kabale University
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publishDate 2025-07-01
publisher Taylor & Francis Group
record_format Article
series Journal of Asian Architecture and Building Engineering
spelling doaj-art-c83c91e939a74bc4abfa584d5474c5f42025-08-20T03:50:06ZengTaylor & Francis GroupJournal of Asian Architecture and Building Engineering1347-28522025-07-010011310.1080/13467581.2025.25261922526192Unveiling the effect of visual openness on engagement and creativity through electroencephalogramsJu Eun Cho0Na Hyeon ParkHan Jong Jun1Hanyang UniversityHanyang UniversityThis study aimed to investigate the effect of visual openness on cognitive function, specifically creativity and engagement. This study, grounded in cognitive load theory, involved the collection of real-time electroencephalogram data from participants undertaking engagement and creativity tasks at different levels of blind openness (0%, 25%, 50%, 75%, and 100%). Our multivariate analysis shows that a moderate degree of blind openness (50% and 75%) is positively associated with creativity. Further, the interaction between blind openness and engagement has a positive influence on creativity. This implies that cognitive function may be improved under an optimal level of visual openness. The findings suggest that an optimal level of visual openness in educational and workplace settings may enhance cognitive function and productivity, potentially informing the design of indoor environments. This study contributes to understanding how physical environmental factors, specifically visual openness, influence cognitive performance. Additionally, electroencephalograms provide more objective data compared with traditional self-reported measures.http://dx.doi.org/10.1080/13467581.2025.2526192creativityengagementeegcognitive functionoffice environment
spellingShingle Ju Eun Cho
Na Hyeon Park
Han Jong Jun
Unveiling the effect of visual openness on engagement and creativity through electroencephalograms
Journal of Asian Architecture and Building Engineering
creativity
engagement
eeg
cognitive function
office environment
title Unveiling the effect of visual openness on engagement and creativity through electroencephalograms
title_full Unveiling the effect of visual openness on engagement and creativity through electroencephalograms
title_fullStr Unveiling the effect of visual openness on engagement and creativity through electroencephalograms
title_full_unstemmed Unveiling the effect of visual openness on engagement and creativity through electroencephalograms
title_short Unveiling the effect of visual openness on engagement and creativity through electroencephalograms
title_sort unveiling the effect of visual openness on engagement and creativity through electroencephalograms
topic creativity
engagement
eeg
cognitive function
office environment
url http://dx.doi.org/10.1080/13467581.2025.2526192
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