Online Buying Behavior among University Students: A Cross Cultural Empirical Analysis

Internet users all over the world are increasing day by day and showing great interest for online shopping. The main reason for the high usage of the internet is the affordable price of mobile gadgets and low internet tariff plans. Consumer behavior is influenced by various factors such as culture,...

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Bibliographic Details
Main Authors: Maqsood Hussain Junaidi, Mohammad Saleh Mira lam
Format: Article
Language:English
Published: University of Tehran 2020-06-01
Series:Journal of Information Technology Management
Subjects:
Online Access:https://jitm.ut.ac.ir/article_75789_02f5e55365797da890320d0d8cb5f8ac.pdf
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