Building the "Golden Generation": Understanding the Drivers of Investment Behavior in Gen Z and Millennial Women

Building the "Golden Generation": Understanding the Drivers of Investment Behavior in Gen Z and Millennial Women

Purpose: This study aims to analyze the influence of financial knowledge and personality traits on the investment behavior of Gen Z and Millennial women with education level serving as a mediating variable. Method: The research employs Structural Equation Modeling (SEM) using SmartPLS software. The...

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Bibliographic Details
Main Authors: Erna Apriani, Widiastuti, Nani Hartati, Rina Nurjanah, Abdul Latif
Format: Article
Language:English
Published: Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business 2025-01-01
Series:Journal of Enterprise and Development
Online Access:https://journal.uinmataram.ac.id/index.php/jed/article/view/12662
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