Building the "Golden Generation": Understanding the Drivers of Investment Behavior in Gen Z and Millennial Women
Purpose: This study aims to analyze the influence of financial knowledge and personality traits on the investment behavior of Gen Z and Millennial women with education level serving as a mediating variable. Method: The research employs Structural Equation Modeling (SEM) using SmartPLS software. The...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business
2025-01-01
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| Series: | Journal of Enterprise and Development |
| Online Access: | https://journal.uinmataram.ac.id/index.php/jed/article/view/12662 |
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