Digital Marketing and Outdoor Advertising in Smart Cities

The paper focuses on analyzing the key aspects digital marketing, outdoor advertising and smart cities. It studies the foundations traditional marketing - the establishment of its theoretical framework and its development throughout the years. The articles aims at finding out what is the crossing p...

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Bibliographic Details
Main Author: Nikola VANGELOV
Format: Article
Language:English
Published: Pro Universitaria 2022-06-01
Series:Smart Cities and Regional Development Journal
Subjects:
Online Access:https://scrd.eu/index.php/scrd/article/view/138
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