Digital Marketing and Outdoor Advertising in Smart Cities
The paper focuses on analyzing the key aspects digital marketing, outdoor advertising and smart cities. It studies the foundations traditional marketing - the establishment of its theoretical framework and its development throughout the years. The articles aims at finding out what is the crossing p...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Pro Universitaria
2022-06-01
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| Series: | Smart Cities and Regional Development Journal |
| Subjects: | |
| Online Access: | https://scrd.eu/index.php/scrd/article/view/138 |
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