ELABORATING A GLOBAL DIAGNOSIS MODEL OF A COMPANY IN THE CURRENT CONTEXT OF SUSTAINABLE DEVELOPMENT

The new economic and social framework in which the business of XXI’th century run , globalization and internationalization of business, changing consumer optics wich become more interested in quality and organic matters incorporated, have developed new priorities for managing a company. Achieving &q...

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Bibliographic Details
Main Authors: MONICA VIOLETA ACHIM, SORIN NICOLAE BORLEA, LUDOVICA BREBAN
Format: Article
Language:English
Published: Nicolae Titulescu University Publishing House 2011-04-01
Series:Challenges of the Knowledge Society
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Online Access:http://cks.univnt.ro/uploads/cks_2011_articles/index.php?dir=02_economy%2F&download=cks_2011_economy_art_002.pdf
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Summary:The new economic and social framework in which the business of XXI’th century run , globalization and internationalization of business, changing consumer optics wich become more interested in quality and organic matters incorporated, have developed new priorities for managing a company. Achieving "excellence" in business is the way of survival and development for the entities, in a competitive economy. One of the ways to achieve the excellence is the performance, currently are increasingly talking about overall performance resulting in performances obtained on three pillars: economic, social and environmental. In order to maximize overall performance of the company, investigating various aspects of economic, social and environmental approach is a very necessary step to any manager. In this paper we propose drawing up a comprehensive diagnostic system of a company, developed on the three pillars of sustainable development economy (economic, social and environmental). The model we developed is designed to provide synthetically, efficiently and quickly, the standing of a company in a given competitive environment.
ISSN:2068-7796